Berry Aviation SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 739
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SWOT Analysis of Berry Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Berry Aviation

Parent Company

Kalitta Air

Category

International

Sector

Charter Airlines

Tagline/ Slogan

-

USP

In today’s demanding world, you want to arrive relaxed, composed and on time – Kalitta Charters will make sure you do

STP

Segment

Charter and cargo airlines

Target Group

Upper middle class, high wealth individuals , organizations requiring charter services

Positioning

Customer satisfaction through high quality and safety

SWOT Analysis

Strengths

1. Portfolio of services Executive Charter, Air Ambulance & Air Cargo services

2. Sole company that has a contract with the US government to fly the remains of soldiers to their final resting places

3. Kalitta Charters is an approved carrier for the United States Government, including the Department of Defense and hence can get contracts from the US government

4.Provides additional services like in flight catering , lino to airport etc which increases brand equity

Weaknesses

1.Private ownership means restricted operations
2.Cost structure due to increasing labour and maintenance costs

3.Dependence on US government for contracts

Opportunities

1.Opportunity to  handle more government contracts

2.Increasing usage of charter services by business organizations and sports teams

Threats

1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Volatile political environment

Competition

Competitors

1.ABX Air

2.Jet Aviation

 

The table above concludes the Berry Aviation SWOT analysis along with its marketing and brand parameters.

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