Berry Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1060

SWOT Analysis of Berry Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Berry Aviation

Parent Company

Kalitta Air





Tagline/ Slogan



In today’s demanding world, you want to arrive relaxed, composed and on time – Kalitta Charters will make sure you do

Berry Aviation STP


Charter and cargo airlines

Target Group

Upper middle class, high wealth individuals , organizations requiring charter services


Customer satisfaction through high quality and safety

Berry Aviation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Berry Aviation :

1. Portfolio of services Executive Charter, Air Ambulance & Air Cargo services

2. Sole company that has a contract with the US government to fly the remains of soldiers to their final resting places

3. Kalitta Charters is an approved carrier for the United States Government, including the Department of Defense and hence can get contracts from the US government

4.Provides additional services like in flight catering , lino to airport etc which increases brand equity


1.Private ownership means restricted operations
2.Cost structure due to increasing labour and maintenance costs

3.Dependence on US government for contracts


1.Opportunity to  handle more government contracts

2.Increasing usage of charter services by business organizations and sports teams


1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Volatile political environment

Berry Aviation Competition


Below are the 2 main Berry Aviation competitors :

1.ABX Air

2.Jet Aviation


The brandguide table above concludes the Berry Aviation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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