Maroomba Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1172

SWOT analysis of Maroomba Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maroomba Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maroomba Airlines to benchmark its business & performance as compared to the competitors and industry. Maroomba Airlines is one of the leading brands in the airlines sector. The table below also lists the top Maroomba Airlines competitors and elaborates Maroomba Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maroomba Airlines SWOT, Competitors, Marketing STP & Brand analysis Table

Maroomba Airlines

Parent Company

Nantay Pty Ltd

Category

International

Sector

Airlines

Tagline/ Slogan

-

USP

To service a select clientele, within the state of Western Australia, interstate and overseas, with a quality air service by supplying personnel, affordable, safe and reliable air transportation

Maroomba Airlines STP
Segment

Passenger and charter services

Target Group

Middle class and upper middle class, organizations requiring charter services

Positioning

High class services for  rural and remote locations throughout Western Australia

Maroomba Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maroomba Airlines. Strengths are:

1. Maroomba is one of Perth’s longest established charter companies and enjoys an enviable reputation as an air charter operator.

2.One of the few companies offering charter services in Western Australia

3. Operates business jet on behalf of the Western Australian government for ministerial transport around the state

4. Operations in Australia through personalised services regionally

Weaknesses

Here are the weaknesses in the Maroomba Airlines SWOT Analysis:

1. Low market share due to extremely competitive market

2. Concentration of services in Western  Australia only  

3.Cost structure due to increasing labour and maintenance costs

Opportunities

Following are the Opportunities in Maroomba Airlines SWOT Analysis:

1.Growing charter services market  provides scope for expansion  
2.Growing logistics market provides scope for expansion

3.Australian market has so far been untapped , hence can consolidate and increase market share with more services and flights

Threats

The threats in the SWOT Analysis of Maroomba Airlines are as mentioned:

1. Volatility in crude oil costs
2. Rising Labour Costs
3. Rapid development in Airline Industry in terms of efficiency, safety and ease of operation.

Maroomba Airlines Competition
Competitors

Below are the top 2 Maroomba Airlines competitors:

1.SkyWest airways

2.Air New Zealand

 

The brandguide table above concludes the Maroomba Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maroomba Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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