Sierra Pacific Airlines SWOT Analysis, Competitors & USP

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SWOT Analysis of Sierra Pacific Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sierra Pacific Airlines

Parent Company

Sierra Pacific Group





Tagline/ Slogan



Exclusive charter service operations in US

Sierra Pacific Airlines STP


Passenger charters and sub charters

Target Group

Middle class and upper middle class, organizations requiring cargo services


High quality service

Sierra Pacific Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sierra Pacific Airlines :

1.Has contracts with United States Forest Service, United States Military and the United States Marshals Service and offers services for them 

2. Private ownership provides less hassles for charting growth plan 

3.Small fleet size leads to low expenditure

4. Regionally a strong player in the aviation market


1. Extremely competitive  market means low market share

2. Fleet size of a few only  provides very low scope for services  

3.Cost structure due to increasing labour and maintenance costs


1. Can improve on government contracts and get more routes and orders.

2.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Fleet size of can be expanded into new geographies and territories


1. Volatility in crude oil costs
2. Rising Labour Costs
3.Increasing Competition in  Market from new start ups and SE airlines

Sierra Pacific Airlines Competition


Below are the 2 main Sierra Pacific Airlines competitors :

1.New England Airlines

2.Omni Air International


The brandguide table above concludes the Sierra Pacific Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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