Sierra Pacific Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1091

SWOT analysis of Sierra Pacific Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sierra Pacific Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sierra Pacific Airlines to benchmark its business & performance as compared to the competitors and industry. Sierra Pacific Airlines is one of the leading brands in the airlines sector. The table below also lists the top Sierra Pacific Airlines competitors and elaborates Sierra Pacific Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sierra Pacific Airlines SWOT, Competitors, Marketing STP & Brand analysis Table

Sierra Pacific Airlines

Parent Company

Sierra Pacific Group





Tagline/ Slogan



Exclusive charter service operations in US

Sierra Pacific Airlines STP

Passenger charters and sub charters

Target Group

Middle class and upper middle class, organizations requiring cargo services


High quality service

Sierra Pacific Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sierra Pacific Airlines. Strengths are:

1.Has contracts with United States Forest Service, United States Military and the United States Marshals Service and offers services for them 

2. Private ownership provides less hassles for charting growth plan 

3.Small fleet size leads to low expenditure

4. Regionally a strong player in the aviation market


Here are the weaknesses in the Sierra Pacific Airlines SWOT Analysis:

1. Extremely competitive  market means low market share

2. Fleet size of a few only  provides very low scope for services  

3.Cost structure due to increasing labour and maintenance costs


Following are the Opportunities in Sierra Pacific Airlines SWOT Analysis:

1. Can improve on government contracts and get more routes and orders.

2.Growing air cargo market  is an opportunity
2.Growing logistics market provides scope for expansion

3.Fleet size of can be expanded into new geographies and territories


The threats in the SWOT Analysis of Sierra Pacific Airlines are as mentioned:

1. Volatility in crude oil costs
2. Rising Labour Costs
3.Increasing Competition in  Market from new start ups and SE airlines

Sierra Pacific Airlines Competition

Below are the top 2 Sierra Pacific Airlines competitors:

1.New England Airlines

2.Omni Air International


The brandguide table above concludes the Sierra Pacific Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sierra Pacific Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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