Skytraders SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 648

SWOT Analysis of Skytraders with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Privately Owned




Charter Airlines

Tagline/ Slogan

Perspective Aviation Solutions


Provides tailored aviation solutions to meet the needs of its clients with faultless safety record



Charter airlines

Target Group

High wealth individuals, celebrities and organizations


Premium positioning

SWOT Analysis


1. Skytraders expertise is diverse, ranging from the provision of cold climate aviation services in Antarctica to the delivery of luxury charter operations to heads of state and Royalty travelling to the four corners of the earth.

2. Provides charter services outside of Antarctic summer season

3. Unique services offers a highly differentiating factor and enables to stand out from the competition .

4.Offers highest level of safety highest level of certification, worlds best practice engineering and advanced safety systems which increases brand equity and positions it as a very safe airlines


1.Low customer base for people flying to Antartica 
2.Cost structure due to increasing labour and maintenance costs

3.High cost due to services offered to Antartica


1. More organizations and celebrities using charter flights for travelling.

2. Purhase more fleets and increase the charter services segment, even in the Antarctic Summer season

3. Expand globally and include more international locations   


1. Volatility in crude oil costs
2.Increasing labour and maintenance costs

3.Seasonality of demand for services  



1.Sydney Sea planes
2.Pearl Aviation


The table above concludes the Skytraders SWOT analysis along with its marketing and brand parameters.


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