Ultimate Air Shuttle SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1654

SWOT analysis of Ultimate Air Shuttle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ultimate Air Shuttle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ultimate Air Shuttle to benchmark its business & performance as compared to the competitors and industry. Ultimate Air Shuttle is one of the leading brands in the airlines sector. The table below also lists the top Ultimate Air Shuttle competitors and elaborates Ultimate Air Shuttle market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ultimate Air Shuttle SWOT, Competitors, Marketing STP & Brand analysis Table

Ultimate Air Shuttle

Parent Company

Ultimate Jet Charters





Tagline/ Slogan

VIP Travel for the cost of commercial


Provides a flight experience that is comparable to what discerning private charter clients expect – with the ease of purchasing an airline ticket.

Ultimate Air Shuttle STP

People and organizations requiring plane travel in Cincinnati

Target Group

Upper middle class and organizations requiring charter travel


High quality charter service for the price of normal flight

Ultimate Air Shuttle SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ultimate Air Shuttle. Strengths are:

1. Provides unique service through  public charter flights that operate on a published schedule and are sold to the general public according to regulations issued by the Department of Transportation. This makes it a differentiating factor from other competitors.

2. Provides for enhanced consumer protections not available from scheduled airline providers

3. Provides corporate shuttle services to Fortune 500 companies and hence enjoys high brand equity

4. Regionally a well renowned brand in the aviation industry


Here are the weaknesses in the Ultimate Air Shuttle SWOT Analysis:

1. Main hub is Cincinnati , very less services offered outside this hub

2.Seasonality of business affects the profits and has less market share


Following are the Opportunities in Ultimate Air Shuttle SWOT Analysis:

1.Increase in range of services offered

2.Offer services to new geographies and increase brand equity

3.Create tie ups with business organizations and  sports teams and promote charter flight services.


The threats in the SWOT Analysis of Ultimate Air Shuttle are as mentioned:

1.Volatile fuel costs

2.Increase in maintenance and operating costs

3.High turnover of pilots to airlines which offer higher pay

Ultimate Air Shuttle Competition

Below are the top 2 Ultimate Air Shuttle competitors:

1. US Airways Shuttle

2.  Delta Shuttle


The brandguide table above concludes the Ultimate Air Shuttle SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ultimate Air Shuttle. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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