Air Wisconsin Airlines Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Air Wisconsin Airlines Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Wisconsin Airlines Corporation

Parent Company

CJT Holdings


Regional airlines



Tagline/ Slogan



Largest Privately held regional airline in the US



Airlines that require on-ground support and price conscious passengers

Target Group

Low cost to mid-range customers


Passenger airline and ground-handling feeder to major airlines

SWOT Analysis


1. Widespread network across most states in the USA and a few Canadian airports.

2. Strong brand association as operating under US Express Airways, a 50 year old brand.

3. Single category fleet (CRJ 200) allows easy fleet maintenance.

4. Multiple product portfolio- scheduled, ACMI support etc

5. Nearly 70 destinations are covered


1. Little differentiation (in terms of routes, fleet) with competitors which also operate under US Express Airways.

2. The fleet (CRJ 200’s) are technically inefficient compared to Embraer counterparts.

3. Limited market share and revenues compared to big players


1. Leverage US Express Airways presence to expand to Western US markets.

2. Engage in brand building activity to improve customer connect.

3. Improve in-flight customer service.


1. The little differentiation hands over large bargaining power to the operating brand, US Express Airways.

2. Increasing fuel prices are making low fares infeasible.

3. Faster retirements of AWAC’s fleet may yield low re-sale prices.



1. PSA Airlines

2. Piedmont Airlines


The table above concludes the Air Wisconsin Airlines Corporation SWOT analysis along with its marketing and brand parameters.


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