Airnorth SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1134

SWOT Analysis of Airnorth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Capiteq Holdings


Regional airlines



Tagline/ Slogan

Together we fly


Strong penetration in Western Australia

Airnorth STP


Airlines that require on-ground support and price sensitive passengers

Target Group

Budget travelers who use flyer programs


Passenger airline and ground-handling feeder to major airlines

Airnorth SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Airnorth :

1. Strong connectivity to small town airports of Western Australia.

2. Good brand building activity through community support.

3. Low cost operating base.

4. Member of the Qantas corporate group, Australia’s largest regional airline.

5. Popular frequent flyer programs in the industry


1. Relatively small fleet size and destination coverage.

2. Confined only to Western Australia and Less frequent connectivity at many of its destinations.

3. Poor online and social media connect with customers.


1. Improve online media presence to improve customer reach.

2. Utilize its good brand image to reach out to more customers.

3. Leverage the support of Qantas to expand to more destinations.


1. Increasing fuel prices make low fare operations infeasible.
2. Poor destination connectivity may make the brand less relevant

Airnorth Competition


Below are the 2 main Airnorth competitors :

1. Regional Express Airlines

2. Skywest Airlines


The brandguide table above concludes the Airnorth SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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