Bemidji Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 742

SWOT Analysis of Bemidji Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bemidji Airlines

Parent Company

Bemidji Aviation Services, Inc.


Cargo & charter service provider



Tagline/ Slogan



Fully on-demand service provider



Customers that transport cargo from North Eastern USA

Target Group

On demand cargo and charter customers


Premium service provider

SWOT Analysis


1. Multiple services in its portfolio- air taxi, cargo, charter etc.

2. Low cost operating air bases with excellent efficiency

3. In-house capability building of pilots and service personnel.

4. Good brand image for quality cargo services.

5. On-ground service rights at Bemidji airport ensure stable revenues.


1. Concentrated in a small and strategically unimportant air bases.

2. No brand building activity means lesser brand recall

3. Limited presence in the Northern states of USA and practically none in the rest of USA.


1. Undertake aggressive brand building initiatives, particularly in the charter segment.

2. Expand to more destinations once ordered fleet arrive in mid-2014.


1. Lack of brand presence may lure away customers in an already competitive cargo, charter markets

2. Increasing competitor activity means less market share

3. Rising fuel prices can slow down expansion and operations



1. Freight Runners Express

2. Ameriflight







The table above concludes the Bemidji Airlines SWOT analysis along with its marketing and brand parameters.


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