Cape Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1456

SWOT analysis of Cape Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cape Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cape Air to benchmark its business & performance as compared to the competitors and industry. Cape Air is one of the leading brands in the airlines sector. The table below also lists the top Cape Air competitors and elaborates Cape Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cape Air SWOT, Competitors, Marketing STP & Brand analysis Table

Cape Air

Parent Company

Hyannis Air Service, Inc.


Regional airlines



Tagline/ Slogan

We're your wings


Strong player in the niche “Essential Air Service” segment

Cape Air STP

Primarily price sensitive customers from the EAS areas

Target Group

Rural communities where air services are less/un-profitable


Economy class flyer

Cape Air SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cape Air. Strengths are:

1. Good brand image amongst its small town customers.

2. Best connectivity to Micronesian airports and strong route network in the East Coast.

3. Large fleet size of 80 and destination network of major cities.

4. Member of Star Alliance, largest of 3 major air alliances.

5. Strong brand presence in the US with good customer services


Here are the weaknesses in the Cape Air SWOT Analysis:

1. Most fleet have very small capacity

2. Very less network in Western USA, where most EAS communities are located. 


Following are the Opportunities in Cape Air SWOT Analysis:

1. Expand to Western USA’s EAS areas by leveraging Star Alliance’s presence

2. Small aircrafts allow newer business segments such as charters.

3. Leverage presence in EAS designated zones to enter cargo segment.


The threats in the SWOT Analysis of Cape Air are as mentioned:

1. Reducing US Govt. subsidies may affect EAS program and eventually Cape Air’s revenues.

2. Over dependence on small aircrafts can’t handle any demand hikes.

Cape Air Competition

Below are the top 3 Cape Air competitors:

1. Great Lakes Airlines

2. Sea Port Airlines

3. Silver Airways



The brandguide table above concludes the Cape Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cape Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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