Cape Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1391

SWOT analysis of Cape Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cape Air is one of the leading brands in the airlines sector. In addition to SWOT Analysis, the table below also lists the top Cape Air competitors and elaborates Cape Air segmentation, targeting, positioning & USP.

Cape Air

Parent Company

Hyannis Air Service, Inc.

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

We're your wings

USP

Strong player in the niche “Essential Air Service” segment

Cape Air STP

Segment

Primarily price sensitive customers from the EAS areas

Target Group

Rural communities where air services are less/un-profitable

Positioning

Economy class flyer

Cape Air SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cape Air. Strengths are:

1. Good brand image amongst its small town customers.

2. Best connectivity to Micronesian airports and strong route network in the East Coast.

3. Large fleet size of 80 and destination network of major cities.

4. Member of Star Alliance, largest of 3 major air alliances.

5. Strong brand presence in the US with good customer services

Weaknesses

Here are the weaknesses in the Cape Air SWOT Analysis:

1. Most fleet have very small capacity

2. Very less network in Western USA, where most EAS communities are located. 

Opportunities

Following are the Opportunities in Cape Air SWOT Analysis:

1. Expand to Western USA’s EAS areas by leveraging Star Alliance’s presence

2. Small aircrafts allow newer business segments such as charters.

3. Leverage presence in EAS designated zones to enter cargo segment.

Threats

The threats in the SWOT Analysis of Cape Air are as mentioned:

1. Reducing US Govt. subsidies may affect EAS program and eventually Cape Air’s revenues.

2. Over dependence on small aircrafts can’t handle any demand hikes.

Cape Air Competition

Competitors

Below are the top 3 Cape Air competitors:

1. Great Lakes Airlines

2. Sea Port Airlines

3. Silver Airways

 

 

The brandguide table above concludes the Cape Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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