Chautauqua Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 758

SWOT Analysis of Chautauqua Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chautauqua Airlines

Parent Company

Republic Airways Holdings


Regional airlines



Tagline/ Slogan



Engaging with all 3 air alliances in US to provide best services



Scheduled services, chartered airlines.

Target Group

Mid-range to premium customers; VIP’s using charter services


Premium segment flyer

SWOT Analysis


1. Brand name- multiple time winner of “Best regional airline” award.

2. Widespread connectivity to 98 airports in 31 states across USA.

3. Contracted to all 3 major airline alliances in the US.

4. Strong connectivity in the commercially important East coast

5. it has over 700 flights daily to nearly 100 airports


1. Poor brand building efforts with its customers

2. Little presence in the West Coast means less market share

3. Poor labor relations has led to shrinking fleet size


1. Leverage presence in all 3 alliances to further expand connectivity.

2. Improve labor relations to sustain personnel in a competitive market.


1. Lack of brand building efforts may cause loss of charter customers

2. Increasing fuel prices is a concern

3. Unfavorable environment in the aviation industry



1. North American Airlines

2. CommutAir


The table above concludes the Chautauqua Airlines SWOT analysis along with its marketing and brand parameters.


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