CommutAir SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1225

SWOT Analysis of CommutAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Regional airlines



Tagline/ Slogan



Strong regional penetration in the East coast

CommutAir STP


Customers of United express in the Midwest and East coast areas

Target Group

Price conscious customers; other airlines requiring maintenance support


Mid-range carrier

CommutAir SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CommutAir :

1. Good fleet size of 20 and destination network of 30 airports.

2. Part of Star alliance and operating under the strong brand name of United Express.

3. Excellent connectivity in Mid-west and commercially important East Coast and North East U.S.A.

4. Tie-ups with universities to enhance flight training.

5. Strong brand building through CSR activities.

6. Economies of scale in maintenance, owing to single category fleet.


1. Poor online and social media presence.

2. Poor flight safety record.

3. Little differentiation (in terms of routes, fleet) with other airlines which operate under United Express brand.


1. Leverage Star alliance’s affiliation to expand to newer markets.

2. Improve online media presence to increase customer reach.


1. Extremely competitive alliance environment, where the operating brand yields maximum bargaining power

2. Fuel price rise is a concern for the company

CommutAir Competition


Below are the 2 main CommutAir competitors :

1. Mesa Airlines

2. Air Wisconsin


The brandguide table above concludes the CommutAir SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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