CommutAir SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1415

SWOT analysis of CommutAir analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CommutAir SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CommutAir to benchmark its business & performance as compared to the competitors and industry. CommutAir is one of the leading brands in the airlines sector. The table below also lists the top CommutAir competitors and elaborates CommutAir market segmentation, target group, positioning & Unique Selling Proposition (USP).

CommutAir SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company



Regional airlines



Tagline/ Slogan



Strong regional penetration in the East coast

CommutAir STP

Customers of United express in the Midwest and East coast areas

Target Group

Price conscious customers; other airlines requiring maintenance support


Mid-range carrier

CommutAir SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CommutAir. Strengths are:

1. Good fleet size of 20 and destination network of 30 airports.

2. Part of Star alliance and operating under the strong brand name of United Express.

3. Excellent connectivity in Mid-west and commercially important East Coast and North East U.S.A.

4. Tie-ups with universities to enhance flight training.

5. Strong brand building through CSR activities.

6. Economies of scale in maintenance, owing to single category fleet.


Here are the weaknesses in the CommutAir SWOT Analysis:

1. Poor online and social media presence.

2. Poor flight safety record.

3. Little differentiation (in terms of routes, fleet) with other airlines which operate under United Express brand.


Following are the Opportunities in CommutAir SWOT Analysis:

1. Leverage Star alliance’s affiliation to expand to newer markets.

2. Improve online media presence to increase customer reach.


The threats in the SWOT Analysis of CommutAir are as mentioned:

1. Extremely competitive alliance environment, where the operating brand yields maximum bargaining power

2. Fuel price rise is a concern for the company

CommutAir Competition

Below are the top 2 CommutAir competitors:

1. Mesa Airlines

2. Air Wisconsin


The brandguide table above concludes the CommutAir SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CommutAir. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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