Eastern Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1288

SWOT Analysis of Eastern Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eastern Airways

Parent Company

Sector Aviation Holdings Limited


Regional Airline



Tagline/ Slogan

Rise above it all


Strong presence across U.K.

Eastern Airways STP


UK local travel

Target Group

Mainly price conscious customers


Low fare to Mid-range carrier

Eastern Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eastern Airways :

1. Strategically well spread presence across the United Kingdom.

2. Multiple time winner of industry awards for punctual service in the mid 2000’s.

3. The small-town and Tier-2 cities as destinations allows to tap more countryside travelers.

4. Good mix of fleet carriers of varying capacities and a decent fleet size of 30.

5. Strong online and social media presence

6. Nearly a million passengers a carried on these route networks


1. Limited only to the U.K. means less market share

2. Operating in predominantly rain affected areas which cause air base inefficiencies.

3. Increasing instances of customer dissatisfaction in recent times.


1. Continuous global meltdown forcing low cost air travel.

2. Partner with travel packages, hotels etc. to attract more countryside travelers.

3. Re-focus branding its charter services and promote luxury charter.


1. Increasing air fuel prices make low-cost operations infeasible.
2. Global melt down is restricting air travel and encouraging well connected rail/road transport.

Eastern Airways Competition


Below are the 2 main Eastern Airways competitors :

1. BA City Flyer

2. BMI Regional



The brandguide table above concludes the Eastern Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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