Everts Air SWOT Analysis, USP & Competitors

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SWOT Analysis of Everts Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everts Air

Parent Company

Tatonduk Outfitters Limited


Cargo airline



Tagline/ Slogan

Legendary Aircraft. Extraordinary Service


Spectrum of airline services in Alaska

Everts Air STP


Cargo, charter and scheduled passenger services

Target Group

Small town Alaskan passengers; premium customers for charter


Premium class flyer

Everts Air SWOT Analysis


1. Well distributed mix of carriers and fairly good fleet size of 25+.

2. Operating air-base located in a commercially important center.

3. Good track record for safety.

4. Strong penetration into the interiors of Alaska

5. Regionally a well renowned brand in aviation


1. Poor online and social media presence.

2. Very small destination network for scheduled passenger services.

3. Restricted only to Alaska, a relatively small market in the US


1. Improve its online media presence.

2. Focus more on brand building activities such as community service.


1. Highly competitive cargo market in Alaska.

2. Inadequate passenger services may make Everts unimportant in a competitive passenger airline segment.

Everts Air Competition


1. Horizon Air

2. Lynden Air Cargo

3. Alaska Central Express 


The brandguide table above concludes the Everts Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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