Everts Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1301

SWOT analysis of Everts Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Everts Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Everts Air to benchmark its business & performance as compared to the competitors and industry. Everts Air is one of the leading brands in the airlines sector. The table below also lists the top Everts Air competitors and elaborates Everts Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Everts Air SWOT, Competitors, Marketing STP & Brand analysis Table

Everts Air

Parent Company

Tatonduk Outfitters Limited


Cargo airline



Tagline/ Slogan

Legendary Aircraft. Extraordinary Service


Spectrum of airline services in Alaska

Everts Air STP

Cargo, charter and scheduled passenger services

Target Group

Small town Alaskan passengers; premium customers for charter


Premium class flyer

Everts Air SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Everts Air. Strengths are:

1. Well distributed mix of carriers and fairly good fleet size of 25+.

2. Operating air-base located in a commercially important center.

3. Good track record for safety.

4. Strong penetration into the interiors of Alaska

5. Regionally a well renowned brand in aviation


Here are the weaknesses in the Everts Air SWOT Analysis:

1. Poor online and social media presence.

2. Very small destination network for scheduled passenger services.

3. Restricted only to Alaska, a relatively small market in the US


Following are the Opportunities in Everts Air SWOT Analysis:

1. Improve its online media presence.

2. Focus more on brand building activities such as community service.


The threats in the SWOT Analysis of Everts Air are as mentioned:

1. Highly competitive cargo market in Alaska.

2. Inadequate passenger services may make Everts unimportant in a competitive passenger airline segment.

Everts Air Competition

Below are the top 3 Everts Air competitors:

1. Horizon Air

2. Lynden Air Cargo

3. Alaska Central Express 


The brandguide table above concludes the Everts Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Everts Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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