Falcon Air Express SWOT Analysis, Competitors & USP

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SWOT Analysis of Falcon Air Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Falcon Air Express

Parent Company

Falcon Air Express


Charter airline



Tagline/ Slogan



Provides charter services to US Department of Justice

Falcon Air Express STP


Charter to USDJ, ad-hoc charters to universities, travel agents; scheduled passenger services from Miami to Curacao

Target Group

University staff and travel firms requiring ad-hoc charter services


Premium class flyer

Falcon Air Express SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Falcon Air Express :

1. Single category fleet (MD-83) allows easy fleet maintenance.

2. Technically sound aircraft, with average fleet age of 21 years.

3. High profile customers, serving US Department of Justice

4. It offers charters for universities, tour operators, and cruise line groups


1. Inadequate online and social media presence.

2. Small fleet size of only 7 aircrafts and Limited geographical presence.

3. Fleet are only of large capacities (over 150 passengers), leading to huge lost revenues during under capacity


1. Improve online media presence.

2. Procure smaller fleet for their charter services.

3. Have specific fleet assigned for its charter services.


1. Competitive charter airline segment.

2. Small fleet size limits order acceptance during peak academic, vacation seasons.

Falcon Air Express Competition


Below are the 2 main Falcon Air Express competitors :

1. North American Airlines

2. USA Jet Airlines



The brandguide table above concludes the Falcon Air Express SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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