Falcon Air Express SWOT Analysis, Competitors & USP

Falcon Air Express

Parent Company

Falcon Air Express

Category

Charter airline

Sector

Airlines

Tagline/ Slogan

-

USP

Provides charter services to US Department of Justice

Falcon Air Express STP

Segment

Charter to USDJ, ad-hoc charters to universities, travel agents; scheduled passenger services from Miami to Curacao

Target Group

University staff and travel firms requiring ad-hoc charter services

Positioning

Premium class flyer

Falcon Air Express SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Falcon Air Express :

1. Single category fleet (MD-83) allows easy fleet maintenance.

2. Technically sound aircraft, with average fleet age of 21 years.

3. High profile customers, serving US Department of Justice

4. It offers charters for universities, tour operators, and cruise line groups

Weaknesses

1. Inadequate online and social media presence.

2. Small fleet size of only 7 aircrafts and Limited geographical presence.

3. Fleet are only of large capacities (over 150 passengers), leading to huge lost revenues during under capacity

Opportunities

1. Improve online media presence.

2. Procure smaller fleet for their charter services.

3. Have specific fleet assigned for its charter services.

Threats

1. Competitive charter airline segment.

2. Small fleet size limits order acceptance during peak academic, vacation seasons.

Falcon Air Express Competition

Competitors

Below are the 2 main Falcon Air Express competitors :

1. North American Airlines

2. USA Jet Airlines