Freight Runners Express SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 941
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SWOT Analysis of Freight Runners Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freight Runners Express

Parent Company

Freight Runners Express

Category

Passenger and Cargo airlines

Sector

Airlines

Tagline/ Slogan

You call we haul

USP

Operates scheduled services and on-demand charters

Freight Runners Express STP

Segment

Multiple service portfolio provider

Target Group

Luxury travelers, other airlines requiring maintenance support  

Positioning

Premium flyer

Freight Runners Express SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Freight Runners Express :

1. Recognized with awards for quality charter services.

2. Strong mix of carriers helping multiple business lines to flourish.

3. Special expertise in handling sensitive cargo.

4. Geographical coverage all over USA, Canada, Mexico.

5. Good fleet size of 20+ aircrafts.

Weaknesses

1. Diseconomies of scale in fleet maintenance.

2. Cost ineffective operating air base means a low market share

3. Several crafts in its fleet no longer are produced and have limited manufacturer support

Opportunities

1. Procure larger fleet to revoke scheduled services.

2. Improve online and social media presence.

Threats

1. Highly competitive US cargo market.

2. Increasing fuel prices make low fare operations infeasible

3. Govt policies and unfavorable market conditions

Freight Runners Express Competition

Competitors

Below are the 2 main Freight Runners Express competitors :

1. Air Wisconsin

2. Logistic Air

 

The brandguide table above concludes the Freight Runners Express SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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