Kalitta Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 688

SWOT Analysis of Kalitta Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kalitta Air

Parent Company

Kalitta Air LLC


Air cargo, maintenance and simulator



Tagline/ Slogan



Capable of delivering any type of freight



Cargo service, Air charter

Target Group

Manufacturing company, large fleet movement


Efficient cargo service covering almost world

SWOT Analysis


1. Fleet size of many Boeing B747 means strong presence
2. Able to give services for large and bulk order
3. Coverage area of services is very large.
4. Also offers simulator training and aircraft maintenance services

5. It also offers its services to over 15 international destinations


1. Financial burden is more and recently recovered from losses
2.Fleet size further challenge the operational margin
3. Marketing strategy is not widely covered


1. Opportunity lies in operating for passenger services
2.Opportunity available in Asian markets

3. Tie-ups with big players will give the brand operational expertise


1. Entry of new big player and increasing operations of existing players
2.Rising fuel prices and government regulation

3. Unfavorable aviation industry dynamics



1.ABX Air
2.American Eagle Airline
3.Air cargo carriers

The table above concludes the Kalitta Air SWOT analysis along with its marketing and brand parameters.


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