King Island Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 967

SWOT Analysis of King Island Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Island Airlines

Parent Company

Matakana Nominees Pty. Ltd


Regional Airline of Australia



Tagline/ Slogan



Airline service in King Island

King Island Airlines STP


Airline services, Holidays planner

Target Group

Vacations, King Island commuter


Service oriented focusing more on customer experiences

King Island Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of King Island Airlines :

1. Attractive holiday Packages offered
2. Strong sales force for the offer and better service
3. Fleet contains a few airplanes and focuses only on King Island

4. Locally quite a popular and prominent brand in Australia


1. Restricted area of business operation means less revenues
2. Seasonality affects the business offering
3.Old aircrafts means lesser carrying capacity


1. Expansion of operation for more leisure travel
2.Can jump in cargo business which will improve business profitability
3.Can operate in association with large airline company to improve area of operation.


1. Restricted business model can get affected due to presence of new entrant.
2. Rising fuel prices and government regulations.
3. Operational efficiency of the new plane which is way higher than old aircraft.

King Island Airlines Competition


Below are the 3 main King Island Airlines competitors :

1.JetGo Airlines
2.Alliance Airlines
3.Regional express Airlines

The brandguide table above concludes the King Island Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to King Island Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: