Lynden Air Cargo SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1442

SWOT analysis of Lynden Air Cargo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lynden Air Cargo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lynden Air Cargo to benchmark its business & performance as compared to the competitors and industry. Lynden Air Cargo is one of the leading brands in the airlines sector. The table below also lists the top Lynden Air Cargo competitors and elaborates Lynden Air Cargo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lynden Air Cargo SWOT, Competitors, Marketing STP & Brand analysis Table
Lynden Air Cargo Brand Analysis
Parent Company

Lynden Air Cargo PNG

Category

Charter , cargo services

Sector

Airlines

Tagline/ Slogan

Charter and Scheduled Air cargo service

USP

Scheduled cargo service, disaster relief service

Lynden Air Cargo STP
Segment

Cargo and charter services

Target Group

Manufacturing and business houses

Positioning

Efficient cargo operator, delivery of oversize orders

Lynden Air Cargo SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lynden Air Cargo. Strengths are:

1. Very deep pockets in transportation business shows financial stability
2. Service provider for US military and big manufacturing companies
3. Fleet size of lockheed Hercules
4. Customer relations are very focused as per customer needs

5. The company also operates freight services

Weaknesses

Here are the weaknesses in the Lynden Air Cargo SWOT Analysis:

1. Fleet size small and have same type of aircrafts
2.Main operations are very much centered at Alaska means less geographic presence.
3.Aircrafts are old and maintenance is a concern

Opportunities

Following are the Opportunities in Lynden Air Cargo SWOT Analysis:

1. Business association on long term contract with big cargo provider like:- DHL
2.Expanding the operation and making associations with other Airlines to increase area of operation

Threats

The threats in the SWOT Analysis of Lynden Air Cargo are as mentioned:

1. Heavy and large consignment as the infrastructure is needed to ramp the growth
2.Entry of large player in the market and large cargo services operating their own fleet.
3.Oil prices and Government norms regarding emission cut etc

Lynden Air Cargo Competition
Competitors

Below are the top 3 Lynden Air Cargo competitors:

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers

The brandguide table above concludes the Lynden Air Cargo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lynden Air Cargo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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