Lynden Air Cargo SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1235

SWOT Analysis of Lynden Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lynden Air Cargo

Parent Company

Lynden Air Cargo PNG


Charter , cargo services



Tagline/ Slogan

Charter and Scheduled Air cargo service


Scheduled cargo service, disaster relief service

Lynden Air Cargo STP


Cargo and charter services

Target Group

Manufacturing and business houses


Efficient cargo operator, delivery of oversize orders

Lynden Air Cargo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lynden Air Cargo :

1. Very deep pockets in transportation business shows financial stability
2. Service provider for US military and big manufacturing companies
3. Fleet size of lockheed Hercules
4. Customer relations are very focused as per customer needs

5. The company also operates freight services


1. Fleet size small and have same type of aircrafts
2.Main operations are very much centered at Alaska means less geographic presence.
3.Aircrafts are old and maintenance is a concern


1. Business association on long term contract with big cargo provider like:- DHL
2.Expanding the operation and making associations with other Airlines to increase area of operation


1. Heavy and large consignment as the infrastructure is needed to ramp the growth
2.Entry of large player in the market and large cargo services operating their own fleet.
3.Oil prices and Government norms regarding emission cut etc

Lynden Air Cargo Competition


Below are the 3 main Lynden Air Cargo competitors :

1.ABX Air
2.American Eagle Airline
3.Air cargo carriers

The brandguide table above concludes the Lynden Air Cargo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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