Miami International Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 594

SWOT Analysis of Miami International Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Miami International Airlines

Parent Company

TSI Holding Company


Charter Services


Airline Industry

Tagline/ Slogan



Five star services on the flight



Charter Services

Target Group

Affluent class of society, Government official, Business trip


Top class service for air travel

SWOT Analysis


1. Excellent service for customers
2. Government and business houses are a core customer-group along with sports teams and US military
3. Operating margin is high and premium service allow them to maximize profit
4. Very good branding and marketing strategy to lure customer

5. Its destinations include all continents except Antarctica


1. Serving only Affluent class mainly means limited operations
2. Geographic restrictions and limitations as compared to major airline brands


1. Operate in serving cargo services
2.Opportunity to tie up with big ecommerce and logistics company
3.Global penetration by tie-ups with global airline companies


1. Rising oil and fuel prices, Government regulations
2.Entry of the bigger aircrafts for which economy of scale is high
3.Current Economic slowdown which might affect business travel



1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines

The table above concludes the Miami International Airlines SWOT analysis along with its marketing and brand parameters.


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