Network Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 746
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SWOT Analysis of Network Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Network Aviation

Parent Company

Qantas Airlines

Category

Air charter service

Sector

Airlines

Tagline/ Slogan

Our people making the difference

USP

Air charter services to mining company

Network Aviation STP

Segment

Charter services

Target Group

Mining company and charter provider

Positioning

Services for mining company in western Australia

Network Aviation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Network Aviation :

1. Strong Brand Qantas as a parent company
2. Fleet size of many aircrafts and able to serve 30 to 100 people
3. Loyal customer base from Mining industry which utilize over 50 flights weekly
4. It also offers services in corporate charter service, emergency freight

5. Offers fly-in fly-out services at many locations in Australia

Weaknesses

1. Only working in western Australia means low geographic reach
2. Limited clientele means over dependency and also limited revenues

Opportunities

1.Expanding western part of Australia, extending in other part of Australia
2.Tour and travels can be added in the charter service
3.Cargo and goods delivery business can be explored

Threats

1. Seasonality of mining industry and dependency on the resources
2.Rising fuel and government regulation on emission cuts
3.Entry of new charter service in the area of operation

Network Aviation Competition

Competitors

Below are the 3 main Network Aviation competitors :

1.Corporate Air
2.Independent Aviation
3.Altitude Aviation


The brandguide table above concludes the Network Aviation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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