PenAir SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 919

SWOT Analysis of PenAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

PenAir Inc


Passenger and cargo



Tagline/ Slogan

The Spirit of Alaska


Customer service and reliable Aircraft operator

PenAir STP


Cargo and passenger services

Target Group

People of Alaska


As a commuter airline, lease of Airplane SAAB 340

PenAir SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PenAir :

1. Fleet size of many airlines and connects nearly 20 destinations
2. Very strong customer oriented service
3. Very good marketing Mileage plan in code sharing with Alaska Airlines.
4. Very strong social image through social Service

5. Frequent flier programs like mileage plan


1. Ageing of Aircraft and maintenance cost is very high
2.Weather is also a concern in the operating region which affects flight scheduling
3.Old aircraft operation is always difficult


1. Operating in only eastern Alaska opportunity can be sought in other region
2.Long term contracts with delivery services company
3.Company can also extend its business line in Aircraft maintenance and charter for tour and travel


1.Strong presence of Big airline like:- Alaska Airline
2.Rising fuel and government regulation
3.Operation of new and efficient Aircraft entering in area of operation

PenAir Competition


Below are the 3 main PenAir competitors :

1.Northern Air Cargo
2.Grant Aviation
3.Bering Air

The brandguide table above concludes the PenAir SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to PenAir. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: