Republic Airlines SWOT Analysis, USP & Competitors

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SWOT Analysis of Republic Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Republic Airlines

Parent Company

Republic Airways Holdings


Regional Passenger Airline



Tagline/ Slogan



Low cost regional carrier



Commercial Airline business

Target Group

Low cost travelers


Efficient, low cost operator

SWOT Analysis


1. Strong fleet size of 125+ Aircrafts
2. Subsidiary of Republic airways holdings means strong backing
3. Strong alliance with American Airlines and US Airways united
4. Strong marketing with plans such as:-AAdvantage, Dividend miles, MileagePlus


1Managing subsidiary is challenging for the group
2.Aircraft are mostly capacity of 100 whereas competitor are operating at 200+ commuters per flight
3.Operating margin is less


1. Upgrade the fleet to improve performance
2.Long term contracts with cargo operator and enter in the market delivery service business
3. Tie-ups with big airlines players can boost


1. Rising fuel and government norms
2.operating leverage by new aircraft operator with more capacity
3.Rising Aircraft’s prices and competition in the market.



1.Americal Airlines
2.US Airways
3.Frontier Airlines

The table above concludes the Republic Airlines SWOT analysis along with its marketing and brand parameters.


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