Safair SWOT Analysis, Competitors & USP

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SWOT Analysis of Safair with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AVL Aviation Group Ltd


Cargo, maintenance, contract and sales services



Tagline/ Slogan

Experience. Expertise. Excellence


Cargo carrier with various other services

Safair STP


Cargo delivery

Target Group

Bulk order, sensitive order delivery


Efficient flier and cost effective

Safair SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Safair :

1. Fleet size of a few Aircrafts used as commercial and cargo
2. Convertible aircraft as per requirement from freight operation to passenger.
3. One of the largest operators of civil Lockheed L-100 Hercules
4. Strong association and customer loyalty plan


1.Comprise the same type of Aircraft means less market share
2.Operational efficiency is challenging in many route of operation
3.Restricted number of Aircraft and roadblocks in expansion


1. Long term contracts with business houses for efficient delivery solutions
2.Expanding the business in tour and travels as the Aircraft is convertible and hence can be used properly
3.Nonscheduled flight can be further explored and can be scheduled to increase passenger reliability


1. Rising fuel and government norms
2.Challenging environment to operate as competition is growing up
3.Backward integration from delivery services company

Safair Competition


Below are the 3 main Safair competitors :

1.South African Airlines
2.Star Air cargo
3.Rovos Air

The brandguide table above concludes the Safair SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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