Shuttle America SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1161

SWOT analysis of Shuttle America analyses the brand/company with its strengths, weaknesses, opportunities & threats. Shuttle America is one of the leading brands in the airlines sector. The table below also lists the top Shuttle America competitors and elaborates Shuttle America segmentation, targeting, positioning & USP.

Shuttle America

Parent Company

Republic Airways Holding


Regional Airline



Tagline/ Slogan



Low cost carrier

Shuttle America STP


Commuter travel

Target Group

Low cost traveler


Super low cost Airline

Shuttle America SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shuttle America. Strengths are:

1. Fleet size of many Aircrafts, transported 3000 passenger per day in past
2. Very creative Airplane décor, lounge facility with other Aircraft operator in association
3. Very good marketing scheme with frequent flier program e.g:-mileage Plus, Sky Milles.
4. Very low fare scheme to increase the load.

5. Strong brand of Republic airways Holding


Here are the weaknesses in the Shuttle America SWOT Analysis:

1. Growing at very fast pace, not able to match up the growth.
2. Aircraft are old and carrying capacity is limited.
3. Code share agreement with Delta Airlines, united express restrict the profitability


Following are the Opportunities in Shuttle America SWOT Analysis:

1. Opportunity lies in the corporate customer servings
2.Long term contract with frequent traveler
3.Cargo services and growth in ecommerce business can be further exploited.


The threats in the SWOT Analysis of Shuttle America are as mentioned:

1. Loosing dynamics associated with code sharing agreement can affect business
2.Rising fuel and government regulations.
3.Entry of Big Aircraft operator can affect their operational profit

Shuttle America Competition


Below are the top 3 Shuttle America competitors:

1.Americal Airlines
2.US Airways
3.Frontier Airlines

The brandguide table above concludes the Shuttle America SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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