Shuttle America SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1064

SWOT Analysis of Shuttle America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shuttle America

Parent Company

Republic Airways Holding


Regional Airline



Tagline/ Slogan



Low cost carrier

Shuttle America STP


Commuter travel

Target Group

Low cost traveler


Super low cost Airline

Shuttle America SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shuttle America :

1. Fleet size of many Aircrafts, transported 3000 passenger per day in past
2. Very creative Airplane décor, lounge facility with other Aircraft operator in association
3. Very good marketing scheme with frequent flier program e.g:-mileage Plus, Sky Milles.
4. Very low fare scheme to increase the load.

5. Strong brand of Republic airways Holding


1. Growing at very fast pace, not able to match up the growth.
2. Aircraft are old and carrying capacity is limited.
3. Code share agreement with Delta Airlines, united express restrict the profitability


1. Opportunity lies in the corporate customer servings
2.Long term contract with frequent traveler
3.Cargo services and growth in ecommerce business can be further exploited.


1. Loosing dynamics associated with code sharing agreement can affect business
2.Rising fuel and government regulations.
3.Entry of Big Aircraft operator can affect their operational profit

Shuttle America Competition


Below are the 3 main Shuttle America competitors :

1.Americal Airlines
2.US Airways
3.Frontier Airlines

The brandguide table above concludes the Shuttle America SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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