South African Express SWOT Analysis, USP & Competitors

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SWOT Analysis of South African Express with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

South African Express

Parent Company

Government of South Africa


Passenger , cargo Airline



Tagline/ Slogan

We fly for you


Tour & travel and hospitality business



Passenger and cargo Airline

Target Group

Travel and hospitality business


Low cost carrier

SWOT Analysis


1. Operating under government of South Africa means stability
2. It connects all the major cities and urban areas
3. Fleet size of many aircrafts connects 25 destinations
4. Strategic alliance with Airlink and Star Alliance

5. International operations in over 6 countries


1. Financially not performing well
2.Operational activity also present in low profit making traffic
3.Weak operational efficiency and hence affects profitability


1. Expanding operation in busy routes
2.Better marketing plane and increase the load.
3.Services for difficult to reach places where other Airline is not present


1. Backward integration may be possible
2.Rising fuel and government regulation
3.Entry of new player in the market



2.Star Air cargo
3.Rovos Air

The table above concludes the South African Express SWOT analysis along with its marketing and brand parameters.


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