South African Express SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1354

SWOT analysis of South African Express analyses the brand/company with its strengths, weaknesses, opportunities & threats. South African Express is one of the leading brands in the airlines sector. The table below also lists the top South African Express competitors and elaborates South African Express segmentation, targeting, positioning & USP.

South African Express

Parent Company

Government of South Africa


Passenger , cargo Airline



Tagline/ Slogan

We fly for you


Tour & travel and hospitality business

South African Express STP


Passenger and cargo Airline

Target Group

Travel and hospitality business


Low cost carrier

South African Express SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of South African Express. Strengths are:

1. Operating under government of South Africa means stability
2. It connects all the major cities and urban areas
3. Fleet size of many aircrafts connects 25 destinations
4. Strategic alliance with Airlink and Star Alliance

5. International operations in over 6 countries


Here are the weaknesses in the South African Express SWOT Analysis:

1. Financially not performing well
2.Operational activity also present in low profit making traffic
3.Weak operational efficiency and hence affects profitability


Following are the Opportunities in South African Express SWOT Analysis:

1. Expanding operation in busy routes
2.Better marketing plane and increase the load.
3.Services for difficult to reach places where other Airline is not present


The threats in the SWOT Analysis of South African Express are as mentioned:

1. Backward integration may be possible
2.Rising fuel and government regulation
3.Entry of new player in the market

South African Express Competition


Below are the top 3 South African Express competitors:

2.Star Air cargo
3.Rovos Air

The brandguide table above concludes the South African Express SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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