Global Supply Systems SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 682

SWOT Analysis of Global Supply Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Supply Systems

Parent Company

Global Supply Systems Ltd.


Cargo Airline



Tagline/ Slogan



London based airline which has permission for cargo and passengers both



Provides freighters on wet lease Primarily operates on ACMI basis and supplies to airlines.

Target Group

Large passenger/cargo airline companies.


Support services and freighter provider.

SWOT Analysis


1. Good brand name in the ACMI segment, with BA as a primary customer for several years

2. The company is majority British-owned, with Atlas Air Inc. as minority shareholder

3. It maintenance division provides expertise to all types of aircrafts

4. Has operations in cargo as well as commercial


1. Currently operates only a small fleet, which limits its capacity to expand its orders.
2. Recently lost contract with British Airways, its most important customer.


1. Increasing ACMI business opportunities, given the uncertainty and loss incurring mainline operations.

2. Tie-ups and associations with established airline players

3. Increasing fleet size will increase brand reach


1. Lacks a fleet of its own.

2. Increasing operations of competitors

2. Rising fuel price and economic fluctuations can affect operations



1. European Air Transport

2. Mediterranean Air Freight


The table above concludes the Global Supply Systems SWOT analysis along with its marketing and brand parameters.


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