SWOT Analysis of Horizon Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Horizon Air | |
Parent Company |
Alaska Air Group |
Category |
Regional airline |
Sector |
|
Tagline/ Slogan |
Wings of the Great Northwest |
USP |
Purely economy class flyer |
Horizon Air STP | |
Segment |
Price sensitive passengers travelling from Alaska to mainland USA |
Target Group |
Price-conscious passengers; small town Alaskan customers |
Positioning |
Economy class flyer |
Horizon Air SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Horizon Air : 1. Popular travel rewards programs in the industry. 2. Customer friendly on-board services and mileage plans to attract customers 3. Industry renowned for promotional livery (aircraft painting). 4. Strong connectivity between West Coast and Alaska. 5. Excellent track record of safety, with no fatal accidents till date. |
Weaknesses |
1. Not a member of any of 3 major air alliances. 2. Less connectivity to East coast and southern states. |
Opportunities |
1. Leverage sister airline’s (Alaska Airlines) presence to increase connectivity to East coast. 2. Very little competition in regional airline segment in Alaska. 3. Provide feeder services to scheduled airlines in its dominant market. |
Threats |
1. Mainline economy fliers are entering and expanding into Alaskan market 2. Increasing fuel prices are a concern for operations 3. Fluctuating dynamics of the aviation industry |
Horizon Air Competition | |
Competitors |
Below are the 2 main Horizon Air competitors : 1. Bering Air 2. Ravn Airlines |
The brandguide table above concludes the Horizon Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Horizon Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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