Island Air SWOT Analysis, Competitors & USP

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SWOT Analysis of Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Island Air

Parent Company

Hawaii Island Air, Inc.


Regional airlines



Tagline/ Slogan

Proudly Serving Our Hawaiian Islands


Purely inter-island services in Hawaii

Island Air STP


Those who visit Hawaii for vacations

Target Group

Vacation travelers


Mid-range to premium pricing

Island Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Island Air :

1. Good connectivity (4 airports) within small Hawaii island.

2. Low cost operating air bases.

3. Popular travel rewards programs.

4. Fairly good fleet size of 5 aircrafts, given the small Hawaii island.

5. Strong social media connect with customers.

6. Good amount auxiliary revenue generation by partnering with hotels, travel agencies etc.


1. No charter facility available means limited services

2. Fleet are only of large capacities, leading to losses during off season.

3. Highly seasonal earnings means unequal financial stability 


1. Procure smaller fleet and introduce charter services.

2. Increasing importance of Hawaii as travel destinations.

3. Inadequate road transport facilities in Hawaii.

4. Offer feeder services to major airlines to utilize under capacity during off-seasons.


1. Losing commercial relations with Hawaiian Airlines may limit the technical support.

2. Small fleet size may limit acceptable customer service levels.

Island Air Competition


Below are the 2 main Island Air competitors :

1. Hawaiian Airlines

2. Mokulele airlines


The brandguide table above concludes the Island Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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