King Air Charter SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2025

SWOT Analysis of King Air Charter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

King Air Charter

Parent Company

King Air Charter


Charter Airline



Tagline/ Slogan

Your Ultimate Air Charter Solution


Strong experience in serving diverse customers

King Air Charter STP


Charter plane travelers

Target Group

Leisure travelers; airlines that require ACMI services; govt. agencies engaged in search and rescue operations


High on customer service and safety

King Air Charter SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of King Air Charter :

1. Strong brand name for customer service and safety record.

2. Good mix of carriers- regular charter fleet and helicopters.

3. Experience of having served diverse operators- UN, various rescue and relief operations, and corporate clients.

4. Low cost operating air base.

5. Good social media connect with its customers.

6. Experienced management team and strong core values.


1. No presence in commercially important cities of South Africa.

2. Too much diversity in fleet categories, which causes diseconomies of fleet maintenance.

3. Poor advertising and little online media presence


1. Further enhance online and offline publicity.

2. Look out for B2B opportunities with corporates, government agencies, etc.

3. Leverage its positioning to publicize to wild life TV crews etc.


1. Many scheduled carriers are entering into charter airline segment.

2. Threat of getting lost in a competitive SA charter market due to lack of aggressive promotions.

3. Lack of large capacity fleet may hamper certain business deals.

King Air Charter Competition


Below are the 3 main King Air Charter competitors :

1. SkyClass

2. Comair Flight Services

3. Elite Jet




The brandguide table above concludes the King Air Charter SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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