Logistic Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1206

SWOT analysis of Logistic Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Logistic Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Logistic Air to benchmark its business & performance as compared to the competitors and industry. Logistic Air is one of the leading brands in the airlines sector. The table below also lists the top Logistic Air competitors and elaborates Logistic Air market segmentation, target group, positioning & Unique Selling Proposition (USP).

Logistic Air SWOT, Competitors, Marketing STP & Brand analysis Table

Logistic Air

Parent Company

Logistic Air

Category

On-lease cargo & passenger service provider

Sector

Airlines

Tagline/ Slogan

-

USP

Fully on-demand service provider

Logistic Air STP
Segment

Travelers who are on pilgrimages, airlines requiring ACMI support

Target Group

Pilgrim travels, other regional/mainline airlines

Positioning

Luxury service provider

Logistic Air SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Logistic Air. Strengths are:

1. Flexible fleet that can carry both passengers and cargo.

2. Offers multiple services in its portfolio- ACMI, wet/dry lease etc.

3. Special expertise in religious travel, especially the Haj pilgrimage.

4. Malaysia and UAE air bases connect commercially important SE Asia and Middle East to the US market.

Weaknesses

Here are the weaknesses in the Logistic Air SWOT Analysis:

1. Small fleet size means limited market share

2. No economies of scale in operations.

Opportunities

Following are the Opportunities in Logistic Air SWOT Analysis:

1. Its ad-hoc leasing business is very useful for Just in Time customers.

2. Most of its aircraft are new, so lower maintenance costs.

3. Improve brand building, specifically on religious travel segment.

4. Leverage Nevada location to introduce vacation packages

Threats

The threats in the SWOT Analysis of Logistic Air are as mentioned:

1. Lack of small charter flights might cause loss of premium customers

2. Rising fuel costs is a challenge to enhance profits

3. Changing govt policies and economic activities

Logistic Air Competition
Competitors

Below are the top 2 Logistic Air competitors:

1. Freight Runners Express

2. North American Airlines

 

The brandguide table above concludes the Logistic Air SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Logistic Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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