Logistic Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 742

SWOT Analysis of Logistic Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logistic Air

Parent Company

Logistic Air


On-lease cargo & passenger service provider



Tagline/ Slogan



Fully on-demand service provider



Travelers who are on pilgrimages, airlines requiring ACMI support

Target Group

Pilgrim travels, other regional/mainline airlines


Luxury service provider

SWOT Analysis


1. Flexible fleet that can carry both passengers and cargo.

2. Offers multiple services in its portfolio- ACMI, wet/dry lease etc.

3. Special expertise in religious travel, especially the Haj pilgrimage.

4. Malaysia and UAE air bases connect commercially important SE Asia and Middle East to the US market.


1. Small fleet size means limited market share

2. No economies of scale in operations.


1. Its ad-hoc leasing business is very useful for Just in Time customers.

2. Most of its aircraft are new, so lower maintenance costs.

3. Improve brand building, specifically on religious travel segment.

4. Leverage Nevada location to introduce vacation packages


1. Lack of small charter flights might cause loss of premium customers

2. Rising fuel costs is a challenge to enhance profits

3. Changing govt policies and economic activities



1. Freight Runners Express

2. North American Airlines


The table above concludes the Logistic Air SWOT analysis along with its marketing and brand parameters.


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