Mesa Airlines SWOT Analysis, Competitors & USP

Mesa Airlines

Parent Company

Mesa Air Group

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

-

USP

Multiple sub-brands catering to different markets

Mesa Airlines STP

Segment

Passengers travelling across airline classes

Target Group

Customers across multiple income segments.

Positioning

Best-in-class safety and customer service provider.

Mesa Airlines SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mesa Airlines. Strengths are:

1. Brand name: Ranked World’s one of the best regional airline

2. Strong brand image as one of the safest regional carrier

3. Industry affiliation with AAR, world’s best airframe supplier

4. Operates under strong brand names in the Star alliance

5. Large fleet size of 70+ and destination network of 165 airports

6. Focus on customer  satisfaction and good services

Weaknesses

Here are the weaknesses of Mesa Airlines :

1. Infeasible costs forced to close down Hawaiian business, a source of differentiation.

2. Weak financial position due to excessive leasing policy.

3. Multiple bankruptcy filings in late 2000’s hit its brand name.

4. Poor management of “Go! Airline” brand, with multiple allegations over predatory pricing.

Opportunities

Following are the Opportunities of Mesa Airlines :

1. Mesa should guard itself from excessive expansions, given its past.

2. Enhance its lost brand image by re-focusing on its primary strengths- safety and good customer service

Threats

The threats of Mesa Airlines are as mentioned :

1. Increasing fuel prices are making low fare segments infeasible.

2. Mesa may lose its primary partners, given its performance in last 5 years and a competitive feeder airline market. 

Mesa Airlines Competition

Competitors

Below are the 2 main Mesa Airlines competitors :

1. Southwest Airlines

2. Air Wisconsin