SWOT Analysis of Mesa Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mesa Airlines | |
Parent Company |
Mesa Air Group |
Category |
Regional airlines |
Sector |
|
Tagline/ Slogan |
- |
USP |
Multiple sub-brands catering to different markets |
Mesa Airlines STP | |
Segment |
Passengers travelling across airline classes |
Target Group |
Customers across multiple income segments. |
Positioning |
Best-in-class safety and customer service provider. |
Mesa Airlines SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mesa Airlines : 1. Brand name: Ranked World’s one of the best regional airline 2. Strong brand image as one of the safest regional carrier 3. Industry affiliation with AAR, world’s best airframe supplier 4. Operates under strong brand names in the Star alliance 5. Large fleet size of 70+ and destination network of 165 airports 6. Focus on customer satisfaction and good services |
Weaknesses |
1. Infeasible costs forced to close down Hawaiian business, a source of differentiation. 2. Weak financial position due to excessive leasing policy. 3. Multiple bankruptcy filings in late 2000’s hit its brand name. 4. Poor management of “Go! Airline” brand, with multiple allegations over predatory pricing. |
Opportunities |
1. Mesa should guard itself from excessive expansions, given its past. 2. Enhance its lost brand image by re-focusing on its primary strengths- safety and good customer service |
Threats |
1. Increasing fuel prices are making low fare segments infeasible. 2. Mesa may lose its primary partners, given its performance in last 5 years and a competitive feeder airline market. |
Mesa Airlines Competition | |
Competitors |
Below are the 2 main Mesa Airlines competitors : 2. Air Wisconsin |
The brandguide table above concludes the Mesa Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Mesa Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!