Mesa Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1432

SWOT analysis of Mesa Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mesa Airlines is one of the leading brands in the airlines sector. The table below also lists the top Mesa Airlines competitors and elaborates Mesa Airlines segmentation, targeting, positioning & USP.

Mesa Airlines

Parent Company

Mesa Air Group


Regional airlines



Tagline/ Slogan



Multiple sub-brands catering to different markets

Mesa Airlines STP


Passengers travelling across airline classes

Target Group

Customers across multiple income segments.


Best-in-class safety and customer service provider.

Mesa Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mesa Airlines. Strengths are:

1. Brand name: Ranked World’s one of the best regional airline

2. Strong brand image as one of the safest regional carrier

3. Industry affiliation with AAR, world’s best airframe supplier

4. Operates under strong brand names in the Star alliance

5. Large fleet size of 70+ and destination network of 165 airports

6. Focus on customer  satisfaction and good services


Here are the weaknesses in the Mesa Airlines SWOT Analysis:

1. Infeasible costs forced to close down Hawaiian business, a source of differentiation.

2. Weak financial position due to excessive leasing policy.

3. Multiple bankruptcy filings in late 2000’s hit its brand name.

4. Poor management of “Go! Airline” brand, with multiple allegations over predatory pricing.


Following are the Opportunities in Mesa Airlines SWOT Analysis:

1. Mesa should guard itself from excessive expansions, given its past.

2. Enhance its lost brand image by re-focusing on its primary strengths- safety and good customer service


The threats in the SWOT Analysis of Mesa Airlines are as mentioned:

1. Increasing fuel prices are making low fare segments infeasible.

2. Mesa may lose its primary partners, given its performance in last 5 years and a competitive feeder airline market. 

Mesa Airlines Competition


Below are the top 2 Mesa Airlines competitors:

1. Southwest Airlines

2. Air Wisconsin


The brandguide table above concludes the Mesa Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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