Monarch Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Monarch Airlines

Globus Travel Group

Passenger and charter airline

Airlines

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One of the world’s largest privately held airlines

Primarily budget customers, and few leisure travelers

Vacation travelers, price sensitive passengers

Low cost to mid-range carrier

Below are the Strengths in the SWOT Analysis of Monarch Airlines:

1. Excellent customer service records with a capacity of 6+ million customers annually

2. Huge fleet consisting of 40+ large capacity aircrafts

3. Economies of scale in aircraft maintenance owing to single category fleet

4. Large geographical presence across 100+ destinations in Europe.

5. Strong online and social media presence

6. Cheap holiday packages

Here are the weaknesses in the Monarch Airlines SWOT Analysis:

1. Absence of small capacity fleet

2. Operating air-bases are cost ineffective

3. Declining customer traffic over last few years

Following are the Opportunities in Monarch Airlines SWOT Analysis:

1. Procure smaller fleet for their charter services

2. Persisting global meltdown is favoring low cost airlines to flourish

3. Increasing geographic presence can open more opportunities

The threats in the SWOT Analysis of Monarch Airlines are as mentioned:

1. Increasing fuel prices make low fare operations infeasible

2. Airbus’ inability to cater to Monarch’s order, stalling capital

3. Highly volatile fuel prices and rising air taxes in UK

4. Global meltdown encouraging rail travel within Europe

Below are the top 2 Monarch Airlines competitors:

1. Ryanair

2. Easy Jet