Monarch Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Monarch Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monarch Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monarch Airlines to benchmark its business & performance as compared to the competitors and industry. Monarch Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monarch Airlines competitors and includes Monarch Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

Monarch Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Monarch Airlines

Parent Company

Globus Travel Group


Passenger and charter airline



Tagline/ Slogan



One of the world’s largest privately held airlines

Monarch Airlines STP
Monarch Airlines Segmentation

Primarily budget customers, and few leisure travelers

Monarch Airlines Target Market

Vacation travelers, price sensitive passengers

Monarch Airlines Positioning

Low cost to mid-range carrier

Monarch Airlines SWOT Analysis
Monarch Airlines Strengths

Below are the Strengths in the SWOT Analysis of Monarch Airlines:

1. Excellent customer service records with a capacity of 6+ million customers annually

2. Huge fleet consisting of 40+ large capacity aircrafts

3. Economies of scale in aircraft maintenance owing to single category fleet

4. Large geographical presence across 100+ destinations in Europe.

5. Strong online and social media presence

6. Cheap holiday packages

Monarch Airlines Weaknesses

Here are the weaknesses in the Monarch Airlines SWOT Analysis:

1. Absence of small capacity fleet

2. Operating air-bases are cost ineffective

3. Declining customer traffic over last few years

Monarch Airlines Opportunities

Following are the Opportunities in Monarch Airlines SWOT Analysis:

1. Procure smaller fleet for their charter services

2. Persisting global meltdown is favoring low cost airlines to flourish

3. Increasing geographic presence can open more opportunities

Monarch Airlines Threats

The threats in the SWOT Analysis of Monarch Airlines are as mentioned:

1. Increasing fuel prices make low fare operations infeasible

2. Airbus’ inability to cater to Monarch’s order, stalling capital

3. Highly volatile fuel prices and rising air taxes in UK

4. Global meltdown encouraging rail travel within Europe

Monarch Airlines Competition

Below are the top 2 Monarch Airlines competitors:

1. Ryanair

2. Easy Jet


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monarch Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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