Pel-Air SWOT Analysis, USP & Competitors

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SWOT Analysis of Pel-Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Regional Express Holdings


Charter airlines



Tagline/ Slogan



Leader in Australian charter airline segment



Corporate and business customers

Target Group

Executives, Government agencies etc.


High product mix in its operating domain

SWOT Analysis


1. Well distributed mix of carriers and fairly good fleet size of 20

2. Specializes in multiple kinds of charter services- executive, air tours, freight etc.

3. Strong penetration across major states of Australia.

4. Low cost and strategically well located air base.

5. Strong Government ties through its air ambulance services.

6. Strong brand building activity by supporting defense missions, organizing expo’s etc.


1. Poor online and social media presence.

2. Too much variety in carrier mix, making fleet maintenance costly.

3. Little focus on charter air tourism and less revenues


1. Re-focus on its luxury tourist charter segment.

2. Leverage its penetration to reach new customers such as TV crews, remote location operating firms etc.

3. Improve online media presence to improve customer reach.

4. Reach out to governments in islands adjoining Australia.


1. Losing out newer customers due to lack of online information.

2. Supply-demand mismatch of fleet, given the multiple services offered.



1. Sharp Airlines

2. RossAir




The table above concludes the Pel-Air SWOT analysis along with its marketing and brand parameters.


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