Regional Express Airlines SWOT Analysis, USP & Competitors

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SWOT Analysis of Regional Express Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Regional Express Airlines

Parent Company

Regional Express Holdings


Regional airlines



Tagline/ Slogan

Our heart is in the country


One of the largest regional airline in Australia



Price sensitive passengers travelling within Australia

Target Group

Budget constrained groups


Low fare segment

SWOT Analysis


1. Large fleet size of approx 50 and destination network of 35+ airports in Australia

2. Strong emphasis on in-house pilot and personnel training.

3. Support of multiple subsidiaries under the Regional Express group.

4. Steady revenues from its extensive auxiliary services.

5. Strong brand building through CSR activities.


1. Limited operations compared to big global airline players

2. Over dependence on mining boom caused heavy losses.

3. Little online and social media connect with customers.


1. Multiple subsidiaries that can lease smaller aircrafts

2. Improve online media presence to improve customer reach.


1. Lack of smaller aircrafts may shun away a section of customers.

2. Increasing fuel prices make low fare operations infeasible.



1. Qantas

2. Skywest Airlines



The table above concludes the Regional Express Airlines SWOT analysis along with its marketing and brand parameters.


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