Skippers Aviation SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1229

SWOT analysis of Skippers Aviation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skippers Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skippers Aviation to benchmark its business & performance as compared to the competitors and industry. Skippers Aviation is one of the leading brands in the airlines sector. The table below also lists the top Skippers Aviation competitors and elaborates Skippers Aviation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Skippers Aviation SWOT, Competitors, Marketing STP & Brand analysis Table

Skippers Aviation

Parent Company

Skippers Aviation

Category

Regional airlines

Sector

Airlines

Tagline/ Slogan

Western Australia's Truly Regional Airline

USP

Specializes in charter services for mining sites, rescue operations etc.

Skippers Aviation STP
Segment

Business customer segment; private luxury charter travelers

Target Group

Oil/mineral exploration companies operating at remote locations; Government rescue agencies etc.

Positioning

Super Premium carrier

Skippers Aviation SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skippers Aviation. Strengths are:

1. Strong network into the interiors of Western Australia.

2. Relatively low cost operating base.

3. Steady revenues from its extensive auxiliary services at airbases.

4. Strong expertise in niche segment of search and rescue operations.

5. Currently serving 15 major mining companies, operating closely to most mineral rich locations.

6. Technically sound operating policies that put off losses during difficult times.

Weaknesses

Here are the weaknesses in the Skippers Aviation SWOT Analysis:

1. Limited brand awareness and low market share

2. Cost inefficient operations at some of the mining locations.

34. Relatively small fleet size.

Opportunities

Following are the Opportunities in Skippers Aviation SWOT Analysis:

1. Improve its brand perception on customer service.

2. Re-work on branding of its luxury charter services.

3. Slump of its major competitors that largely relied on mining boom.

4. Leverage its extensive penetration to new customers such as TV crews, state military service etc.

Threats

The threats in the SWOT Analysis of Skippers Aviation are as mentioned:

1. Continuous poor service may lead to loss of business in an already competitive mining market.

2. Slowdown of mining boom and continuous global meltdown can slow down business.

Skippers Aviation Competition
Competitors

Below are the top 3 Skippers Aviation competitors:

1. Alliance Airlines

2. Regional Express Airlines

3. Sharp Airlines

 

The brandguide table above concludes the Skippers Aviation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skippers Aviation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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