Solenta Aviation SWOT Analysis, USP & Competitors

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SWOT Analysis of Solenta Aviation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Solenta Aviation

Parent Company

Solenta Aviation


Cargo Airline



Tagline/ Slogan



Across the spectrum operations in business cargo and charter segment



Cargo, passenger and support services to Oil and Gas industry; Cargo operations for DH

Target Group

Exploration companies operating at remote locations


Best in class for its wide range of services

SWOT Analysis


1. Multiple fleet configurations and a large fleet size of 33.

2. Sub-Saharan carrier for DHL, one of the largest courier company.

3. Large geographical presence spread across the African continent.

4. Decentralized structure to allow easy operations.

5. Fairly good social media connect with customers.

6. Strong brand building by servicing humanitarian aid and Red cross missions.

7. Low cost operating air bases and strategic proximity to customers.


1. Most of its fleet is of small capacity means less online presence

2. Inadequate online presence


1. Consolidate on its customer base, which is fairly loyal

2. Leverage its huge geographical presence by catering to new customers such as TV crews, govt. agencies etc


1. Many scheduled carriers are entering into charter airline segment

2. Lack of large capacity fleet may hamper certain business deals

3. Increasing fuel prices can affect operations



1. SkyClass

2. Comair Flight Services

3. Elite Jet



The table above concludes the Solenta Aviation SWOT analysis along with its marketing and brand parameters.


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