Star Air Cargo SWOT Analysis, USP & Competitors

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SWOT Analysis of Star Air Cargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Air Cargo

Parent Company

Star Air Cargo


Regional airlines



Tagline/ Slogan



Boeing lessors for both cargo and passenger services



B2B segment operator

Target Group

Parcel providers such as UPS; major airlines that require leasing or ACMI support


Low cost service provider

SWOT Analysis


1. Economies of scale in cargo operations by using Boeing 737’s.

2. Operating from low cost air base.

3. Multiple product portfolio of leasing and maintenance rights at its air base ensure some steady revenue.

4. Experiencing of serving many African national carriers

5. Regionally a well renowned airline player in South Africa


1. Very small fleet of just a few aircrafts.

2. Reduced industry brand name for alleged malpractices.

3. No scheduled or on-demand services of its own means less share


1. Advertise in B2B forums to increase its brand presence.

2. Leverage its national carrier experience to reach govt. agencies.

3. Improve online and social media presence.


1. Threat of getting lost in a competitive SA cargo market due to lack of aggressive promotions.

2. Lack of online presence will limit prospective new customers.



1. World Airways

2. South African Airways Cargo


The table above concludes the Star Air Cargo SWOT analysis along with its marketing and brand parameters.


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