Swift Air SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 860

SWOT Analysis of Swift Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swift Air

Parent Company

Swift Air


Charter airlines



Tagline/ Slogan



Offered charter for high profile customers



Executive travelers, airlines that require maintenance support

Target Group

Other airlines, charter travelers


Premium flyer

SWOT Analysis


1. High profile client base from diverse industries.

2. Multiple service portfolio including aircraft and crew maintenance.

3. Renowned for in-flight customer service.

4. Operates a fleet of business and commercial jets available for charter and private use


1. Small fleet size of a few aircrafts. 

2. Poor online and social media presence and No brand building initiatives.

3. No small capacity fleet and Operating at cost in-effective air-base.


1. Procure smaller fleet to enhance charter services.

2. Improve online media presence and brand building activities.

3. Leverage its good customer service image to attract luxury charter.


1. Lack of aggressive promotions may make Swift Air irrelevant in charter market.

2. Small fleet size may limit acceptable customer service levels.



1. North American Airlines

2. World Airways



The table above concludes the Swift Air SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Swift Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: