Titan Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1836

SWOT analysis of Titan Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Titan Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Titan Airways to benchmark its business & performance as compared to the competitors and industry. Titan Airways is one of the leading brands in the airlines sector. The table below also lists the top Titan Airways competitors and elaborates Titan Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Titan Airways SWOT, Competitors, Marketing STP & Brand analysis Table

Titan Airways

Parent Company

Titan Airways

Category

Charter and ACMI service provider

Sector

Airlines

Tagline/ Slogan

-

USP

VVIP travel facility

Titan Airways STP
Segment

VIP’s such as football teams, rock bands etc.

Target Group

Leisure travelers; airlines that require ACMI and feeder services

Positioning

Super premium segment

Titan Airways SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Titan Airways. Strengths are:

1. Good mix of carriers- Boeing, Airbus and Cessna aircrafts, allowing multiple business to flourish.

2. Strong brand name as a leisure airline- winner “Best charter service”

3. Seasonal operations (Turkey, Corcisa etc. in summer and Alps in winter) help generate high revenues.

4. Government customers- the Royal Mail and Ministry of Defense, U.K, allow stable revenues and brand building

5. Specializes in corporate travel and VIP passengers

Weaknesses

Here are the weaknesses in the Titan Airways SWOT Analysis:

1. New ACMI business opportunities are coming but the fleet is currently insufficient to expand rapidly.

2. No economies of scale in fleet maintenance, due to a mix of carriers

Opportunities

Following are the Opportunities in Titan Airways SWOT Analysis:

1. Low competition in charter airline segment in U.K.

2. Cater to more government agencies from its existing customers.

3. Leverage its super luxury image into the Middle East, where it currently serves the MoD, U.K.

Threats

The threats in the SWOT Analysis of Titan Airways are as mentioned:

1. Many scheduled carriers are entering into charter airline segment.

2. Rising fuel prices is a concern

3. Increasing operations of established brands is direct competition

Titan Airways Competition
Competitors

Below are the top 3 Titan Airways competitors:

1. Air Partner Pic
2. Thomson Airways Limited
3. World Airways

 

The brandguide table above concludes the Titan Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Titan Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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