Titan Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1579

SWOT Analysis of Titan Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Titan Airways

Parent Company

Titan Airways


Charter and ACMI service provider



Tagline/ Slogan



VVIP travel facility

Titan Airways STP


VIP’s such as football teams, rock bands etc.

Target Group

Leisure travelers; airlines that require ACMI and feeder services


Super premium segment

Titan Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Titan Airways :

1. Good mix of carriers- Boeing, Airbus and Cessna aircrafts, allowing multiple business to flourish.

2. Strong brand name as a leisure airline- winner “Best charter service”

3. Seasonal operations (Turkey, Corcisa etc. in summer and Alps in winter) help generate high revenues.

4. Government customers- the Royal Mail and Ministry of Defense, U.K, allow stable revenues and brand building

5. Specializes in corporate travel and VIP passengers


1. New ACMI business opportunities are coming but the fleet is currently insufficient to expand rapidly.

2. No economies of scale in fleet maintenance, due to a mix of carriers


1. Low competition in charter airline segment in U.K.

2. Cater to more government agencies from its existing customers.

3. Leverage its super luxury image into the Middle East, where it currently serves the MoD, U.K.


1. Many scheduled carriers are entering into charter airline segment.

2. Rising fuel prices is a concern

3. Increasing operations of established brands is direct competition

Titan Airways Competition


Below are the 3 main Titan Airways competitors :

1. Air Partner Pic
2. Thomson Airways Limited
3. World Airways


The brandguide table above concludes the Titan Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Titan Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: