USA Jet Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 974
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SWOT Analysis of USA Jet Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

USA Jet Airlines

Parent Company

Active Aero Group

Category

Cargo airline

Sector

Airlines

Tagline/ Slogan

-

USP

Expertise on delivering expedited cargo orders

USA Jet Airlines STP

Segment

Business customer segment

Target Group

Large business houses, those frequenting expedite orders; occasional on-demand charter

Positioning

High quality service provider

USA Jet Airlines SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of USA Jet Airlines :

1. Technical expertise- World's first operator of “passenger-to-freighter” converted plane.

2. Innovative solutions such as “On-board couriers” to specially cater to expedited orders.

3. Good industry branding for carrying VVIP’s such as Mitt Romney, Paul Ryan during Presidential election campaign.

4. End to end service provider, integrating airlines and on-ground delivery.

5. Regionally a popular aviation player

Weaknesses

1. Less customers in the courier provider segment yet

2. Significant history of air crashes of its primary fleet is a concern

Opportunities

1. The technically sound “passenger-to-freighter” convert may compete with Boeing 727 in cargo segment.

2. Expediting order expertise can be leveraged to tap into courier segment players like UPS, FedEx.

Threats

1. Expansion of passenger carriers into the cargo businesses in the US.

2. Extremely competitive cargo airline segment hand over most bargaining power to customers.

3. Increasing fuel prices can affect operations

USA Jet Airlines Competition

Competitors

Below are the 2 main USA Jet Airlines competitors :

1. Southern Air
2. Sky Lease Cargo Airlines

 

The brandguide table above concludes the USA Jet Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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