USA Jet Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 835
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SWOT Analysis of USA Jet Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

USA Jet Airlines

Parent Company

Active Aero Group

Category

Cargo airline

Sector

Airlines

Tagline/ Slogan

-

USP

Expertise on delivering expedited cargo orders

STP

Segment

Business customer segment

Target Group

Large business houses, those frequenting expedite orders; occasional on-demand charter

Positioning

High quality service provider

SWOT Analysis

Strengths

1. Technical expertise- World's first operator of “passenger-to-freighter” converted plane.

2. Innovative solutions such as “On-board couriers” to specially cater to expedited orders.

3. Good industry branding for carrying VVIP’s such as Mitt Romney, Paul Ryan during Presidential election campaign.

4. End to end service provider, integrating airlines and on-ground delivery.

5. Regionally a popular aviation player

Weaknesses

1. Less customers in the courier provider segment yet

2. Significant history of air crashes of its primary fleet is a concern

Opportunities

1. The technically sound “passenger-to-freighter” convert may compete with Boeing 727 in cargo segment.

2. Expediting order expertise can be leveraged to tap into courier segment players like UPS, FedEx.

Threats

1. Expansion of passenger carriers into the cargo businesses in the US.

2. Extremely competitive cargo airline segment hand over most bargaining power to customers.

3. Increasing fuel prices can affect operations

Competition

Competitors

1. Southern Air
2. Sky Lease Cargo Airlines

 

The table above concludes the USA Jet Airlines SWOT analysis along with its marketing and brand parameters.

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