World Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1162

SWOT analysis of World Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. World Airways is one of the leading brands in the airlines sector. The table below also lists the top World Airways competitors and elaborates World Airways segmentation, targeting, positioning & USP.

World Airways

Parent Company

Global Aviation Holdings


Cargo and Charter airline



Tagline/ Slogan

A World of Difference


Largest provider of charter flights for U.S. Military

World Airways STP


Military and government operations

Target Group

Government agencies; larger airlines for wet leasing; charter services


Premium segment

World Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of World Airways. Strengths are:

1. A strong association with US military since Vietnam war of the 1960’s and military base operations.

2. Sustained source of revenue and soft power, owing to its primary customer.

3. Good brand image for frequent references of its fleet in popular movies.

4. Worldwide flight coverage for its cargo customers.


Here are the weaknesses in the World Airways SWOT Analysis:

1. Poor history of aircraft safety has dented its brand name

2. Limited geographic presence means less revenues and market share

3. Cessation of operations would affect brand name


Following are the Opportunities in World Airways SWOT Analysis:

1. Opportunity to cater to other military organizations, primarily the US allies.

2. Tie-ups with other aviation players to boost its reach and operations


The threats in the SWOT Analysis of World Airways are as mentioned:

1. Cargo business may be affected with bankruptcy petition of the founding parent Global Aero Logistics.

2. Reduced US military activity across the globe will limit its business opportunities.

3. Being an old partner of US Military, WA may face politico-economic attacks in the wake of reducing US power.

World Airways Competition


Below are the top 3 World Airways competitors:

1. Lynden Air Cargo

2. Phoenix Air

3. Southern Air


The brandguide table above concludes the World Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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