Xtra Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1310

SWOT analysis of Xtra Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Xtra Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xtra Airways to benchmark its business & performance as compared to the competitors and industry. Xtra Airways is one of the leading brands in the airlines sector. The table below also lists the top Xtra Airways competitors and elaborates Xtra Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Xtra Airways SWOT, Competitors, Marketing STP & Brand analysis Table
Xtra Airways Brand Analysis
Parent Company

TEM Enterprises


Charter Service



Tagline/ Slogan

Beyond what is expected


Quality charter service

Xtra Airways STP

Charter service

Target Group

Business travel, Sports team


Great service

Xtra Airways SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xtra Airways. Strengths are:

1. Fleet Size of 5 Aircraft
2. Highly customized aircraft for better service.
3. Rated as Platinum Airline by “Argus”
4. It has its operations in United States, Caribbean, Alaska, Canada, Mexico, Central and South America


Here are the weaknesses in the Xtra Airways SWOT Analysis:

1. Fleet size is restricted to same size of aircraft
2.Customization is costly affair
3.Restricted area of operation means less market share


Following are the Opportunities in Xtra Airways SWOT Analysis:

1. Increase the fleet size and operating area.
2. Operating in low cost carrier
3. More investment in reaching out to customers and tie-ups with companies


The threats in the SWOT Analysis of Xtra Airways are as mentioned:

1. Replacement of service by low cost carrier
2.Governemnt and increasing fuel prices
3.Ageing aircraft problem

Xtra Airways Competition

Below are the top 3 Xtra Airways competitors:

1.Frontier Airlines
2.Bering Air
3.Executuve Airlines

The brandguide table above concludes the Xtra Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Xtra Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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