Air Sunshine SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1012

SWOT Analysis of Air Sunshine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Sunshine

Parent Company

Air Sunshine Inc


Airlines in USA and Caribbean countries



Tagline/ Slogan

Dependable Quality Service Throughout Caribbean


On time record

Air Sunshine STP


Passengers Preferring reliability

Target Group

Passengers commuting to and fro Caribbean


Dependable Quality Service Throughout Caribbean

Air Sunshine SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Sunshine :

1. Loyal Customer base (staff know 80% customer on first name basis
2. Conservative approach towards expansion
3. 97% on time record(Service record second to none)
4. Steady Growth has lead to strong brand


1.Small Player in US Airline Industry means low market share
2.Limited expansion capacity due to leasing model


1.Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3.Engage in brand building activity to increase customer base

4. Expansion in fleet and geography can boost business


1.Airline industry had struggled financially
2.Increasing competition in US-Caribbean market
3.Rising fuel costs

Air Sunshine Competition


Below are the 3 main Air Sunshine competitors :

1.American Airlines Group Inc.
2.Sentient Flight Group, LLC
3.FlightWorks Incorporated

The brandguide table above concludes the Air Sunshine SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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