Air Sunshine SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 725
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SWOT Analysis of Air Sunshine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Sunshine

Parent Company

Air Sunshine Inc

Category

Airlines in USA and Caribbean countries

Sector

Airlines

Tagline/ Slogan

Dependable Quality Service Throughout Caribbean

USP

On time record

STP

Segment

Passengers Preferring reliability

Target Group

Passengers commuting to and fro Caribbean

Positioning

Dependable Quality Service Throughout Caribbean

SWOT Analysis

Strengths

1. Loyal Customer base (staff know 80% customer on first name basis
2. Conservative approach towards expansion
3. 97% on time record(Service record second to none)
4. Steady Growth has lead to strong brand

Weaknesses

1.Small Player in US Airline Industry means low market share
2.Limited expansion capacity due to leasing model

Opportunities

1.Most of the business from repeat customers (Strong word of mouth)
2.Growth opportunities  in personalized private charters
3.Engage in brand building activity to increase customer base

4. Expansion in fleet and geography can boost business

Threats

1.Airline industry had struggled financially
2.Increasing competition in US-Caribbean market
3.Rising fuel costs

Competition

Competitors

1.American Airlines Group Inc.
2.Sentient Flight Group, LLC
3.FlightWorks Incorporated


The table above concludes the Air Sunshine SWOT analysis along with its marketing and brand parameters.

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