Interair South Africa SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1130
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SWOT Analysis of Interair South Africa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Interair South Africa

Parent Company

Inter Aviation Services (Pty) Ltd

Category

Regional Scheduled Passenger Carrier

Sector

Airlines

Tagline/ Slogan

Africa’s World Class Airline

USP

Regional carrier connecting French-speaking African countries

Interair South Africa STP

Segment

Cheap regional carrier from South Africa to other African destination

Target Group

Passengers from French speaking African countries and South Africa

Positioning

Regional airline connecting South Africa to other French speaking African Countries

Interair South Africa SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Interair South Africa :

1. Good regional customer base in Africa
2. Boeing 737 and Boeing 767 fleet and online ticketing facilities
3. Operation expansion to Indian ocean island

4. Also offers services to islands in the Indian Ocean and other international destinations

Weaknesses

1. Comparatively less number of planes means limited market share growth
2. Single centre of main operation (Johannesburg) can restrict operations

Opportunities

1. Increasing operations to Northern African countries
2. Having more operational centers for increasing frequency of flights
3. More code sharing agreement to expand operation

Threats

1. Low cost regional carriers like FlySafair and Mango
2. High competition from other regional players
3. Less number of carriers means less competitive ticket pricing

Interair South Africa Competition

Competitors

Below are the 3 main Interair South Africa competitors :

1. ComAir
2. South African Airways
3. Airlink


The brandguide table above concludes the Interair South Africa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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