Interair South Africa SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1343

SWOT analysis of Interair South Africa analyses the brand/company with its strengths, weaknesses, opportunities & threats. Interair South Africa is one of the leading brands in the airlines sector. The table below also lists the top Interair South Africa competitors and elaborates Interair South Africa segmentation, targeting, positioning & USP.

Interair South Africa

Parent Company

Inter Aviation Services (Pty) Ltd


Regional Scheduled Passenger Carrier



Tagline/ Slogan

Africa’s World Class Airline


Regional carrier connecting French-speaking African countries

Interair South Africa STP


Cheap regional carrier from South Africa to other African destination

Target Group

Passengers from French speaking African countries and South Africa


Regional airline connecting South Africa to other French speaking African Countries

Interair South Africa SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Interair South Africa. Strengths are:

1. Good regional customer base in Africa
2. Boeing 737 and Boeing 767 fleet and online ticketing facilities
3. Operation expansion to Indian ocean island

4. Also offers services to islands in the Indian Ocean and other international destinations


Here are the weaknesses in the Interair South Africa SWOT Analysis:

1. Comparatively less number of planes means limited market share growth
2. Single centre of main operation (Johannesburg) can restrict operations


Following are the Opportunities in Interair South Africa SWOT Analysis:

1. Increasing operations to Northern African countries
2. Having more operational centers for increasing frequency of flights
3. More code sharing agreement to expand operation


The threats in the SWOT Analysis of Interair South Africa are as mentioned:

1. Low cost regional carriers like FlySafair and Mango
2. High competition from other regional players
3. Less number of carriers means less competitive ticket pricing

Interair South Africa Competition


Below are the top 3 Interair South Africa competitors:

1. ComAir
2. South African Airways
3. Airlink

The brandguide table above concludes the Interair South Africa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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