CemAir SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1159

SWOT Analysis of CemAir with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CemAir (Pty) Ltd


International (Specialist aircraft leasing)



Tagline/ Slogan



Maintaining first world standards in third world environments

CemAir STP


Specialist aircraft leasing

Target Group

Aircraft leasing in Africa and the Middle East


Offering  premium aviation services in challenging operating environments

CemAir SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CemAir. Strengths are:

1. Implementation of international standards and best practices exceeding local Authority requirements
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance in South Africa

5. Financially a stable organization with reinvestments in operations


Here are the weaknesses of CemAir :

1. Accidents and other incidents have also caused brand image damage
2. Fleet is comparatively smaller means limited market share


Following are the Opportunities of CemAir :

1. Focus has now turned to the Regional Jet market following the acquisition of first CRJ
2.Can strengthen presence in FIFO humanitarian missions

3. Expand to newer geographies to increase reach and business


The threats of CemAir are as mentioned :

1.Growing competition among regional players
2.Rising costs due to fuel price hikes and operational costs
3.Entry of established players into Africa and growing competition

CemAir Competition


Below are the 3 main CemAir competitors :

1. South African Airways

2. Interair South Africa

3. SA Airlink Ltd

The brandguide table above concludes the CemAir SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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