QantasLink SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2235

SWOT analysis of QantasLink analyses the brand/company with its strengths, weaknesses, opportunities & threats. In QantasLink SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like QantasLink to benchmark its business & performance as compared to the competitors and industry. QantasLink is one of the leading brands in the airlines sector. The table below also lists the top QantasLink competitors and elaborates QantasLink market segmentation, target group, positioning & Unique Selling Proposition (USP).

QantasLink SWOT, Competitors, Marketing STP & Brand analysis Table
QantasLink Brand Analysis
Parent Company

Qantas Airways Limited


Regional flights throughout Queensland; and between Brisbane and Canberra



Tagline/ Slogan

Spirit of Australia


Awarded Regional Airline of the Year in Australia

QantasLink STP

Australian domestic travelers

Target Group

Travelers travelling throughout Queensland; and between Brisbane and Canberra


Prime international and domestic airline service of Australia

QantasLink SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of QantasLink. Strengths are:

1. Largest regional airline of Australia

2. Strong emphasis on Aircraft performance and safety

3. Parent company with strong international presence and brand name

4. Seamless connection to Qantas Domestic and International flights

5. Airlines is involved in promoting tourism in Australia

6. Maintains Codeshare services  with several smaller regional airlines

7. More lounges in Australia than any other airline


Here are the weaknesses in the QantasLink SWOT Analysis:

1. Qantas Sale Act amendments Place restriction on foreign ownership

2. Job cuts and losses have affected the brand operations


Following are the Opportunities in QantasLink SWOT Analysis:

1. Qantas Airline undertaken Community Network Transition Program for the welfare of the students

2. Qantas and Emirates have struck a joint venture alliance for the next 10 years


The threats in the SWOT Analysis of QantasLink are as mentioned:

1. Competitors increasing seats with cheaper prices

2. Virgin Airline making takeovers in low price categories

QantasLink Competition

Below are the top 2 QantasLink competitors:

1. REX Regional Airlines

2. Virgin Australia

The brandguide table above concludes the QantasLink SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to QantasLink. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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