QantasLink SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 2006

SWOT analysis of QantasLink analyses the brand/company with its strengths, weaknesses, opportunities & threats. QantasLink is one of the leading brands in the airlines sector. The table below also lists the top QantasLink competitors and elaborates QantasLink segmentation, targeting, positioning & USP.

QantasLink

Parent Company

Qantas Airways Limited

Category

Regional flights throughout Queensland; and between Brisbane and Canberra

Sector

Airlines

Tagline/ Slogan

Spirit of Australia

USP

Awarded Regional Airline of the Year in Australia

QantasLink STP

Segment

Australian domestic travelers

Target Group

Travelers travelling throughout Queensland; and between Brisbane and Canberra

Positioning

Prime international and domestic airline service of Australia

QantasLink SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of QantasLink. Strengths are:

1. Largest regional airline of Australia

2. Strong emphasis on Aircraft performance and safety

3. Parent company with strong international presence and brand name

4. Seamless connection to Qantas Domestic and International flights

5. Airlines is involved in promoting tourism in Australia

6. Maintains Codeshare services  with several smaller regional airlines

7. More lounges in Australia than any other airline

Weaknesses

Here are the weaknesses in the QantasLink SWOT Analysis:

1. Qantas Sale Act amendments Place restriction on foreign ownership

2. Job cuts and losses have affected the brand operations

Opportunities

Following are the Opportunities in QantasLink SWOT Analysis:

1. Qantas Airline undertaken Community Network Transition Program for the welfare of the students

2. Qantas and Emirates have struck a joint venture alliance for the next 10 years

Threats

The threats in the SWOT Analysis of QantasLink are as mentioned:

1. Competitors increasing seats with cheaper prices

2. Virgin Airline making takeovers in low price categories

QantasLink Competition

Competitors

Below are the top 2 QantasLink competitors:

1. REX Regional Airlines

2. Virgin Australia


The brandguide table above concludes the QantasLink SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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