QantasLink SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 1302

SWOT Analysis of QantasLink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Qantas Airways Limited


Regional flights throughout Queensland; and between Brisbane and Canberra



Tagline/ Slogan

Spirit of Australia


Awarded Regional Airline of the Year in Australia



Australian domestic travelers

Target Group

Travelers travelling throughout Queensland; and between Brisbane and Canberra


Prime international and domestic airline service of Australia

SWOT Analysis


1. Largest regional airline of Australia

2. Strong emphasis on Aircraft performance and safety

3. Parent company with strong international presence and brand name

4. Seamless connection to Qantas Domestic and International flights

5. Airlines is involved in promoting tourism in Australia

6. Maintains Codeshare services  with several smaller regional airlines

7. More lounges in Australia than any other airline


1. Qantas Sale Act amendments Place restriction on foreign ownership

2. Job cuts and losses have affected the brand operations


1. Qantas Airline undertaken Community Network Transition Program for the welfare of the students

2. Qantas and Emirates have struck a joint venture alliance for the next 10 years


1. Competitors increasing seats with cheaper prices

2. Virgin Airline making takeovers in low price categories



1. REX Regional Airlines

2. Virgin Australia

The table above concludes the QantasLink SWOT analysis along with its marketing and brand parameters.


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