Wiggins Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1170

SWOT analysis of Wiggins Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wiggins Airways is one of the leading brands in the airlines sector.

In addition to SWOT Analysis, the table below also lists the top Wiggins Airways competitors and elaborates Wiggins Airways segmentation, targeting, positioning & USP.

Wiggins Airways

Parent Company

Wiggins Airways Ltd


Regional carrier of freight



Tagline/ Slogan



Always in forefront of aviation growth in the Northeast

Wiggins Airways STP


All customers crossing the Atlantic

Target Group

Middle class urban individuals


Freight carrier and commercial service provider of fuel, de-ice and other related services for commercial airlines at the Manchester-Boston Regional Airport

Wiggins Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wiggins Airways. Strengths are:

1. Good regional customer base in New Hampshire area

2. Also handles all the airline fueling operations at the Manchester - Boston Regional Airport (MHT)

3. Wiggins Airways is a member of the AVFUEL FBO Network

4. Wiggins has contracts with FedEx and UPS to move overnight packages

5. Constantly increasing profits

6. Economic downturn wiped off most of the regional competition


Here are the weaknesses in the Wiggins Airways SWOT Analysis:

1. Comparatively less number of planes
2. Economic downturn has a direct impact on the business
3. Single centre of main operation (Manchester-Boston Regional Airport)


Following are the Opportunities in Wiggins Airways SWOT Analysis:

1. Diversification in aviation fuel business

2. Developing Manchester as a refueling hub

3. More code sharing agreement to expand operation


The threats in the SWOT Analysis of Wiggins Airways are as mentioned:

1. During economic downturn there was a significant reduction in fuel sales
2. Still a very small brand in freight , threat from popular brands to the core line of business

Wiggins Airways Competition


Below are the top 2 Wiggins Airways competitors:

1. Northeast Airlines
2. American Airlines Cargo

The brandguide table above concludes the Wiggins Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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