Ravn Alaska SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1068

SWOT Analysis of Ravn Alaska with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravn Alaska

Parent Company

Ravn Alaska





Tagline/ Slogan

Bringing Alaskans Together


Transporting life necessities to one of the remote regions of America

Ravn Alaska STP


Passenger and cargo transfer

Target Group

Communities of Alaska


Reliable service in extreme environment

Ravn Alaska SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ravn Alaska :

1. Safe air service has earned it a Medallion Shield

2.The brand is the lifeline of rural Alaska

3. Largest air carrier in the state of Alaska

4. Regionally a well renowned brand due to its operations and service quality

5. It has its operations spread across 90+ destinations


1. Fleet with low passenger capacity

2. Low brand awareness in rest of the country


1. Expansion of fleet and scheduled flights

2. Providing services like medevac and rescue operations

3. Providing services for wildlife TV shows


1. Skyrocketing fuel prices

2. Demand fluctuations is a concern

3. Limited operations due to presence on large airlines

Ravn Alaska Competition


Below are the 3 main Ravn Alaska competitors :

1. Wings of Alaska

2. Alaskan Airlines

3. Grant Aviation

The brandguide table above concludes the Ravn Alaska SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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