Ravn Alaska SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 817

SWOT Analysis of Ravn Alaska with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ravn Alaska

Parent Company

Ravn Alaska





Tagline/ Slogan

Bringing Alaskans Together


Transporting life necessities to one of the remote regions of America



Passenger and cargo transfer

Target Group

Communities of Alaska


Reliable service in extreme environment

SWOT Analysis


1. Safe air service has earned it a Medallion Shield

2.The brand is the lifeline of rural Alaska

3. Largest air carrier in the state of Alaska

4. Regionally a well renowned brand due to its operations and service quality

5. It has its operations spread across 90+ destinations


1. Fleet with low passenger capacity

2. Low brand awareness in rest of the country


1. Expansion of fleet and scheduled flights

2. Providing services like medevac and rescue operations

3. Providing services for wildlife TV shows


1. Skyrocketing fuel prices

2. Demand fluctuations is a concern

3. Limited operations due to presence on large airlines



1. Wings of Alaska

2. Alaskan Airlines

3. Grant Aviation

The table above concludes the Ravn Alaska SWOT analysis along with its marketing and brand parameters.


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