SWOT Analysis of Big Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Big Island Air |
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Parent Company |
Big Island Air |
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Category |
Regional |
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Sector |
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Tagline/ Slogan |
E Komo Mai |
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USP |
Fly over the active Kilauea Volcano |
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Big Island Air STP |
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Segment |
Tourists Visiting Hawaii |
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Target Group |
Middle and upper middle class individuals |
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Positioning |
Offering flight over an active volcano |
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Big Island Air SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Island Air : 1. Very specialized services (Ex. Fully Narrated Tour) 5. Friendly customer experience and services |
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Weaknesses |
1. Low brand awareness and marketing, only limited to the region |
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Opportunities |
1. Introduction of flights to the new tourist destinations |
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Threats |
1. Decreasing number of tourists can be a huge concern for declining tourism 2. Rising costs due to fuel price hikes |
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Big Island Air Competition |
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Competitors |
Below are the 3 main Big Island Air competitors : 2. Aloha Airlines 3. Island Air |
The brandguide table above concludes the Big Island Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Big Island Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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