SWOT Analysis of Big Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Big Island Air |
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Parent Company |
Big Island Air |
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Category |
Regional |
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Sector |
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Tagline/ Slogan |
E Komo Mai |
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USP |
Fly over the active Kilauea Volcano |
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Big Island Air STP |
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Segment |
Tourists Visiting Hawaii |
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Target Group |
Middle and upper middle class individuals |
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Positioning |
Offering flight over an active volcano |
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Big Island Air SWOT Analysis |
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Strengths |
1. Very specialized services (Ex. Fully Narrated Tour) 5. Friendly customer experience and services |
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Weaknesses |
1. Low brand awareness and marketing, only limited to the region |
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Opportunities |
1. Introduction of flights to the new tourist destinations |
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Threats |
1. Decreasing number of tourists can be a huge concern for declining tourism 2. Rising costs due to fuel price hikes |
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Big Island Air Competition |
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Competitors |
2. Aloha Airlines 3. Island Air |
The brandguide table above concludes the Big Island Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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