Big Island Air SWOT Analysis, Competitors & USP

Big Island Air

Parent Company

Big Island Air

Category

Regional

Sector

Airlines

Tagline/ Slogan

E Komo Mai

USP

Fly over the active Kilauea Volcano

Big Island Air STP

Segment

Tourists Visiting Hawaii

Target Group

Middle and upper middle class individuals

Positioning

Offering  flight over an active volcano

Big Island Air SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Island Air. Strengths are:

1. Very specialized services (Ex. Fully Narrated Tour)
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance

5. Friendly customer experience and services

Weaknesses

Here are the weaknesses of Big Island Air :

1. Low brand awareness and marketing, only limited to the region
2. Fleet is small and catering to a small audience

Opportunities

Following are the Opportunities of Big Island Air :

1. Introduction of flights to the new tourist destinations
2. Can introduce intra island flights

Threats

The threats of Big Island Air are as mentioned :

1. Decreasing number of tourists can be a huge concern for declining tourism

2. Rising costs due to fuel price hikes

Big Island Air Competition

Competitors

Below are the 3 main Big Island Air competitors :

1. Hawaiian Airlines

2. Aloha Airlines

3. Island Air