Big Island Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 926

SWOT Analysis of Big Island Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Island Air

Parent Company

Big Island Air





Tagline/ Slogan

E Komo Mai


Fly over the active Kilauea Volcano

Big Island Air STP


Tourists Visiting Hawaii

Target Group

Middle and upper middle class individuals


Offering  flight over an active volcano

Big Island Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Big Island Air. Strengths are:

1. Very specialized services (Ex. Fully Narrated Tour)
2. Focus on limited number of aircraft types
3. Full in-house spares support for the fleet
4. Popularity and market acceptance

5. Friendly customer experience and services


Here are the weaknesses of Big Island Air :

1. Low brand awareness and marketing, only limited to the region
2. Fleet is small and catering to a small audience


Following are the Opportunities of Big Island Air :

1. Introduction of flights to the new tourist destinations
2. Can introduce intra island flights


The threats of Big Island Air are as mentioned :

1. Decreasing number of tourists can be a huge concern for declining tourism

2. Rising costs due to fuel price hikes

Big Island Air Competition


Below are the 3 main Big Island Air competitors :

1. Hawaiian Airlines

2. Aloha Airlines

3. Island Air

The brandguide table above concludes the Big Island Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Big Island Air. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: