Phoenix Air SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 1028

SWOT Analysis of Phoenix Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Phoenix Air

Parent Company

Phoenix Air Group


International non-scheduled airline



Tagline/ Slogan



Scope, versatility and professionalism

Phoenix Air STP


Non-scheduled airline offering charter flights

Target Group

Executive and group passenger service, worldwide air ambulance service and high priority air cargo service


Airline company finding solutions for client needs

Phoenix Air SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Phoenix Air :

1. The world’s leading provider of contracted airborne electronic warfare and weapons training/testing services for the United States Department of Defense, NATO and foreign military forces

2. Operates a Flight School and FBO at the Cartersville-Bartow County Airport.

3. World’s largest owner-operator of Gulfstream G-I turboprop aircraft, with modification

4. Controls majority of the land at the Cartersville-Bartow County Airport under long-term lease


1. Small player compared to bigger brands in a big market

2. Past accidents and incidents have affected the brand image a few times


1. New Federal contracts

2. Expansion of training facilities and defense contracts

3. Increasing service offerings to newer geographies can also boost business


1. Overdependence on government contracts

2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Phoenix Air Competition


Below are the 2 main Phoenix Air competitors :

1. Pan American Airlines, Inc

2. Spitfire Aviation Partners Corp.

The brandguide table above concludes the Phoenix Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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